Shirley Christie | August 05, 2011
Source: Jakarta Globe
Electronic commerce in Indonesia is growing significantly and the volume of transactions is likely to surpass neighboring Philippines within three years, an industry executive has said.
“Indonesia is the ‘big prize’ for Southeast Asia, and we are going to see the result in two to three years from now,” said Peter Pezaris, co-founder and chief executive of social commerce site Multiply. “In three years from now, I am sure Indonesia will surpass the Philippines.”
Pezaris, who lives near the company’s headquarters in Florida, visits Indonesia once a month to keep an eye on the market here. The current growth for e-commerce is more than doubling every year, he said.
Multiply has about 43,000 sellers and seven million unique visitors every month in Indonesia, making the country its second-largest e-commerce market. Worldwide, it has 20 million unique visitors monthly.
“Indonesia will hit a tipping point when it will be common to buy online,” Pezaris told the Jakarta Globe at Multiply’s office in Gandaria City, South Jakarta.
In Indonesia, less than 1 percent of retail purchases were transacted online, compared to 15 percent in United States, Pezaris said. In China, that rate was 2 percent, but all online transactions there went through just one Web site, he added.
Andi S. Boediman, a partner at venture capital firm Ideosource, cited data from global market research firm Synovate, suggesting the country’s e-commerce market conducted about $70 million in transactions a year, with each transaction averaging $20 to $30. But growth was expected to increase 50 percent next year, he added.
Pezaris said there were some obstacles to e-commerce in Indonesia, such as payment systems. “Credit card penetration is still very low and people are still concerned about safety on the Web,” he said. Because of that, some transactions in Multiply still happen offline, where buyers and sellers meet directly.
The US-based company established its biggest representative office in South Jakarta about two months ago and has about 50 local employees.
The company, which has smaller offices in the Philippines and the United States, is currently occupying about 30 percent of its total space at Gandaria City but is renovating the rest. The company has plans to hire 150 employees by the end of the year.
Some analysts view the rapid rise of Internet use in Indonesia as reason for companies to expand in e‑commerce.
In the country’s major cities, one in five people have access to the Internet, double the rate five years ago, said Yongky Susilo, a retail analyst at Nielsen Indonesia.
“E-commerce has a big potential in Indonesia because the number of Internet users here is growing rapidly,” he said.
Saturday, August 06, 2011
Wednesday, August 03, 2011
Via Silicon Valley, Boot Camp for Jakarta’s Tech Whiz Kids
Lisa Siregar | July 06, 2011
Source: Jakarta Globe
The Founder Institute, a training network for tech entrepreneurs that started out in Northern California’s Silicon Valley, is soon to open its newest branch right here in Jakarta.
Source: Jakarta Globe
The Founder Institute, a training network for tech entrepreneurs that started out in Northern California’s Silicon Valley, is soon to open its newest branch right here in Jakarta. Indonesia’s rapid adoption of the Internet and social media, as well as its massive population and burgeoning middle class, has earned the country’s tech industry a lot of attention recently. With an average of five to 10 new start-ups popping up every month, local and international investors are intently eyeing the country’s growth potential.
That’s why the Founder Institute, a training network for tech entrepreneurs that started out in Northern California’s Silicon Valley, is to open its newest branch right here in Jakarta.
The institute is currently active in 17 cities around the world, including Washington DC, Paris and Singapore.
Indonesia was chosen over Vietnam and Japan as the next host country for the program partly thanks to a survey conducted by the BBC’s Extreme World series, which named Indonesia as the world’s most entrepreneur-friendly country, followed by the United States, Canada, India and Australia.
Training at the Jakarta Founder Institute, due to start in October, is open to anyone interested in the country’s tech industry.
Applicants only need to pass the institute’s Predictive Admissions Test, at a cost of $50. The entrance exam tests applicants’ entrepreneurial personality traits and problem-solving abilities.
“We basically believe that the success of a start-up depends on the founder’s personality,” said Andy Zain, one of the founding members of the Jakarta branch and the founder of Numedia, a local platform developer for mobile devices.
Andy said the challenges facing developing Indonesia’s tech industry were not due a lack of start-ups.
“What we actually need is a finish-up,” he said.
He added that getting start-ups off the ground and on their way to the finish line was exactly what the Founder Institute aimed to do.
Launched in 2009, the program has been described as “a start-up accelerator and entrepreneur training program that focuses on grooming entrepreneurs into CEOs.” The institute’s slogan is “Globalizing Silicon Valley.”
The program is taught and supported by an international network of mentors who are leaders in the tech industry, including Aaron Patzer, founder and chief executive of Mint.com; Jason Calacanis, chief executive of Mahalo.com; and Michael Arrington, founder and co-editor of tech news portal TechCrunch.
The Jakarta Founder Institute is backed by some of Indonesia’s most prominent tech entrepreneurs.
These include Andi S. Boediman, founder of Ideosource, an incubator for tech start-ups; Izak Jenie, who founded Jatis, an IT solutions provider; Didi Nugrahadi, co-founder of news portal Detik.com; and Steven Goh, founder of social networking platform Mig33.
The driving forces behind the creation of the Jakarta branch of the institute were Novistiar Rustandi, an entrepreneur and manager at PricewaterhouseCoopers, and Sanny Gaddafi, the founder of several local tech start-ups.
Now serving as the directors of the Jakarta branch, both are alumni of the institute’s first program in Silicon Valley.
Through the testing process, the institute will pick 25 to 50 students to join the four-month course.
The curriculum will be created via crowd-sourcing through the institute’s network of 15,000 chief executives worldwide.
Evening classes will be held once a week, during which students will be taught about how to develop an idea, put together a business plan, set up a company and advertise their product.
They will also be assigned weekly business-building projects.
Each session, students will be asked to present their ideas in front of the class, which will be asked to give constructive criticism and comments.
Very often, Novistiar said, students find it difficult when they feel that the other students are attacking their idea. Some even quit the class he attended in the Silicon Valley and never came back.
Those who quit the program are rarely admitted back into the institute.
Novistiar said each class was designed to challenge students in order to prepare them for the market.
The institute is confident in its ability to successfully train new entrepreneurs. It has helped launch more than 300 companies in 15 countries so far.
“Basically, we want our students to be able to run their own start-up right after they graduate from the institute,” said Andy, from Numedia.
The tuition for the entire program is currently set at $900, but Andy said they were looking at ways to trim costs for students.
“We are not looking to make money — the fee is only to cover operational costs, like catering and supplies, and also to invite mentors to come over, so it should be cheaper to run [in Jakarta],” he said.
Start-up owners who are unable to find funding after they graduate will be eligible to go back to the institute for free.
Graduates are asked to contribute a small portion of their company equity to a Bonus Pool, which is then shared between their fellow graduates, mentors, and the Founder Institute. This creates a strong sense of teamwork and accountability in the program.
Andy gave journalists at a press conference last Wednesday a sneak peek into the kinds of things that students will learn, presenting an example from the program’s “pitch boot camp.”
He presented different types of business pitches that the entrepreneurs needed to master.
One was the elevator pitch — a quick run-down requiring entrepreneurs to effectively describe what their company does in less than a minute.
“You have to imagine explaining your business to your in-laws, who may find tech jargon confusing,” Andy said.
He suggested that entrepreneurs avoid buzzwords, such as “mobile,” “application” and “social media” in their pitches and be specific about functions.
Jaka Wira, founder of Valadoo, a company that makes mobile phone applications for travelers, said he was very excited about the tips that Andy offered during the press conference.
Jaka said he would definitely be taking the entrance exam to join the program.
“If accepted, I would very much like to join,” he said.
Joining the institute means not only getting to learn from both regional and global mentors in the tech industry, but also getting to network with potential partners and investors from all over the globe, he said.
In the end, that kind of training, support and visibility may be exactly what Indonesia’s tech industry needs to go to the next level and live up to its perceived potential.
Jakarta Founder Institute
www.founderinstitute.com
www.jktfi.com
Twitter: @JKTfi
E-mail: contact@jktfi.com
That’s why the Founder Institute, a training network for tech entrepreneurs that started out in Northern California’s Silicon Valley, is to open its newest branch right here in Jakarta.
The institute is currently active in 17 cities around the world, including Washington DC, Paris and Singapore.
Indonesia was chosen over Vietnam and Japan as the next host country for the program partly thanks to a survey conducted by the BBC’s Extreme World series, which named Indonesia as the world’s most entrepreneur-friendly country, followed by the United States, Canada, India and Australia.
Training at the Jakarta Founder Institute, due to start in October, is open to anyone interested in the country’s tech industry.
Applicants only need to pass the institute’s Predictive Admissions Test, at a cost of $50. The entrance exam tests applicants’ entrepreneurial personality traits and problem-solving abilities.
“We basically believe that the success of a start-up depends on the founder’s personality,” said Andy Zain, one of the founding members of the Jakarta branch and the founder of Numedia, a local platform developer for mobile devices.
Andy said the challenges facing developing Indonesia’s tech industry were not due a lack of start-ups.
“What we actually need is a finish-up,” he said.
He added that getting start-ups off the ground and on their way to the finish line was exactly what the Founder Institute aimed to do.
Launched in 2009, the program has been described as “a start-up accelerator and entrepreneur training program that focuses on grooming entrepreneurs into CEOs.” The institute’s slogan is “Globalizing Silicon Valley.”
The program is taught and supported by an international network of mentors who are leaders in the tech industry, including Aaron Patzer, founder and chief executive of Mint.com; Jason Calacanis, chief executive of Mahalo.com; and Michael Arrington, founder and co-editor of tech news portal TechCrunch.
The Jakarta Founder Institute is backed by some of Indonesia’s most prominent tech entrepreneurs.
These include Andi S. Boediman, founder of Ideosource, an incubator for tech start-ups; Izak Jenie, who founded Jatis, an IT solutions provider; Didi Nugrahadi, co-founder of news portal Detik.com; and Steven Goh, founder of social networking platform Mig33.
The driving forces behind the creation of the Jakarta branch of the institute were Novistiar Rustandi, an entrepreneur and manager at PricewaterhouseCoopers, and Sanny Gaddafi, the founder of several local tech start-ups.
Now serving as the directors of the Jakarta branch, both are alumni of the institute’s first program in Silicon Valley.
Through the testing process, the institute will pick 25 to 50 students to join the four-month course.
The curriculum will be created via crowd-sourcing through the institute’s network of 15,000 chief executives worldwide.
Evening classes will be held once a week, during which students will be taught about how to develop an idea, put together a business plan, set up a company and advertise their product.
They will also be assigned weekly business-building projects.
Each session, students will be asked to present their ideas in front of the class, which will be asked to give constructive criticism and comments.
Very often, Novistiar said, students find it difficult when they feel that the other students are attacking their idea. Some even quit the class he attended in the Silicon Valley and never came back.
Those who quit the program are rarely admitted back into the institute.
Novistiar said each class was designed to challenge students in order to prepare them for the market.
The institute is confident in its ability to successfully train new entrepreneurs. It has helped launch more than 300 companies in 15 countries so far.
“Basically, we want our students to be able to run their own start-up right after they graduate from the institute,” said Andy, from Numedia.
The tuition for the entire program is currently set at $900, but Andy said they were looking at ways to trim costs for students.
“We are not looking to make money — the fee is only to cover operational costs, like catering and supplies, and also to invite mentors to come over, so it should be cheaper to run [in Jakarta],” he said.
Start-up owners who are unable to find funding after they graduate will be eligible to go back to the institute for free.
Graduates are asked to contribute a small portion of their company equity to a Bonus Pool, which is then shared between their fellow graduates, mentors, and the Founder Institute. This creates a strong sense of teamwork and accountability in the program.
Andy gave journalists at a press conference last Wednesday a sneak peek into the kinds of things that students will learn, presenting an example from the program’s “pitch boot camp.”
He presented different types of business pitches that the entrepreneurs needed to master.
One was the elevator pitch — a quick run-down requiring entrepreneurs to effectively describe what their company does in less than a minute.
“You have to imagine explaining your business to your in-laws, who may find tech jargon confusing,” Andy said.
He suggested that entrepreneurs avoid buzzwords, such as “mobile,” “application” and “social media” in their pitches and be specific about functions.
Jaka Wira, founder of Valadoo, a company that makes mobile phone applications for travelers, said he was very excited about the tips that Andy offered during the press conference.
Jaka said he would definitely be taking the entrance exam to join the program.
“If accepted, I would very much like to join,” he said.
Joining the institute means not only getting to learn from both regional and global mentors in the tech industry, but also getting to network with potential partners and investors from all over the globe, he said.
In the end, that kind of training, support and visibility may be exactly what Indonesia’s tech industry needs to go to the next level and live up to its perceived potential.
Jakarta Founder Institute
www.founderinstitute.com
www.jktfi.com
Twitter: @JKTfi
E-mail: contact@jktfi.com
Tuesday, August 02, 2011
IDEAFEST 2011: Be the Next Creative Billionaire
IDEAFEST starts with a simple notion, as Indonesian, do we proud of ourselves? About our creativity, innovation and inspiration? And can creativity be turned into prosperity to those who believe in them?
In 2007 we started with the journey, by inviting 12 designers around the world, including Stefan Sagmeister, Karim Rashid and many others. Now 4 years down the line, the conference is our proof that we are proud to be Indonesian, to be a rainmaker, to be inspiration among the youth. That creative industry has given birth to Indonesian successful creative entrepreneurs.
Now we learn from them. How they turn ideas into successful businesses.
And I am proud to be part of it.
Thanks to Bernhard Soebiakto as the conference leader. Thanks to all the speakers to inspire all of us. And thanks to all the committee to envision and execute this vision!
Me, ibu Dian Muljadi and Sarah Sechan discussing about Woman in Digital, that inspiration comes from daily life. We learn from our kids most of the time, how digital world shapes their behavior. Content, community and commerce will be the key in understanding woman in digital.
Where Are The Start-up Founders In Indonesia?
You might be bored with all the stats and reports on how hot Indonesia’s tech scene is right now. There is a recent boom of venture capital firms, incubators, and accelerators in Indonesia, and the tech scene has never gotten so busy before. As someone who has witnessed the before and the after, it is a seriously an awesome contrast. A good one of course…
All kinds of potential builds up in the nation as Internet access reaches more and more Indonesians. While we have the capital to get start-up seeded, ideas going, and concepts tested, what’s also needed is a more complete ecosystem supporting all this potential. Money alone can’t build such a system. The belief from both locals and foreigners that Indonesia will be the next hottest tech scene in Asia is equally important.
The foundation of this faith is our huge digital consumption so far: Indonesia is the second and fourth largest Facebook and Twitter populations, respectively — those stats are hard to ignore. But then again, we don’t just want to be consumers, we also want to be innovators. Many folks have a strong belief that Indonesia can actually reach to that level.
Driven by such belief, more big players are making their way into our tech industry, and this in turn triggers competition and creativity. Rakuten, Multiply, and Yahoo are becoming active in the country. Meanwhile Facebook, eBay, and Google are also taking a closer look at Indonesia. There are also venture capitalists like East Ventures (Disclosure: Penn-Olson is invested by EV) and GDP Ventures, incubators like Project Eden and Ideosource, and ‘academic programs’ by Founder Institute Jakarta to guide founder wannabes to launch their own start-ups.
The market is definitely large enough for Indonesians (or even Southeast Asians) to tap into. All the pieces to create this ecosystem seem to have arrived.
In Indonesia, consumers are also always thirsty for innovative products. When Yahoo Koprol released their Stamps feature, it gained major traction overnight. Similarly, Bouncity attracted over 16,000 users with 325,000 challenges completed in a month. We have a rising ecosystem and also an abundance of problems for start-up founders to solve. There are many needs in developing countries such as this one that start-ups could fill and support the country’s growth – both economically and socially.
Now that I listed my points about the start-up ecosystem in Indonesia there seems to be one key ingredient that is missing: Where are all these start-ups which are supposed to leverage our rising ecosystem? I simply can’t answer that. Even if I could, my answer would probably be biased and unrepresentative.
So what’s the problem? Is it because lots of start-up founders here are mainly technical people who can’t spot opportunities? Or perhaps we are unable to discover them quickly enough? Let us know your thoughts.
Google to Open Indonesia Office By End of the Year
Arientha Primanita
& Shirley Christie | July 23, 2011
Source: Jakarta Globe
Source: Jakarta Globe
Internet giant Google is planning to expand its presence in Indonesia, starting with the opening of an office here this year, officials said on Friday.
Yopie Hidayat, the vice presidential spokesman, said the business would be similar to what Google did in China, where it helped connect small- and medium-sized enterprises to buyers in the rest of the world.
“They came to meet the vice president. They said they would open an office here and ideally it would be before 2012,” Yopie told reporters after Vice President Boedino’s meeting with Google chief Eric Schmidt.
In characteristic Google style, Schmidt arrived at the Vice Presidential Palace on Friday morning in a taxi, albeit a relatively fancy Silver Bird Toyota Alphard. He flew to Bali later in the day for the Asean Regional Entrepreneurship Summit.
According to Yopie, the investment would involve setting up a network with local companies that would benefit from the trading efficiency provided by digital connectivity.
Schmidt declined to elaborate on the details of what business Google was specifically interested in expanding in Indonesia, saying only that negotiations with the government were ongoing.
But he noted the rapid development of SMEs in Indonesia’s growing economy. “There are 50 million small businesses in Indonesia, just numerically those will be the engine of growth for the future economy,” Schmidt said.
He also said the increasing Internet and mobile penetration in Southeast Asia’s largest economy, along with the high use of its search engine, made Indonesia interesting to Google.
Schmidt also said he saw an opportunity in the problems posed by the country’s large and scattered land area. “The best way to solve the isolation of the islands is to get them connected to the Internet,” he said.
The focus on SMEs, according to Tifatul Sembiring, the communications and information technology minister, is in response to a request by the government. “We will help market SMEs, and in addition there will be cooperation in the software sector and computer security such us to help us track cybercrimes,” he said. Tifatul added that the government would ensure an efficient permit process for Google.
Gatot Dewa Broto, a Communications Ministry spokesman, said Google was now in the process of getting an investment license from Indonesia’s Investment Coordinating Board (BKPM).
“The Google team has said they are seriously interested in investing in Indonesia,” he said. Gatot added that the company first approached the ministry two months ago. “Their plan is to open as early as October,” he said.
Andi S. Boediman, a partner at Ideosource, an incubator and venture capital firm for digital businesses, said Google was likely to target SMEs through AdSense and AdWords
“AdSense and AdWords basically work like classified ads,” he said. The two advertising businesses were Google’s main source of revenue, which hit $28 billion last year. “The market for these two services is huge. About 80 percent of Google revenue is contributed by them,” he said.
Yopie Hidayat, the vice presidential spokesman, said the business would be similar to what Google did in China, where it helped connect small- and medium-sized enterprises to buyers in the rest of the world.
“They came to meet the vice president. They said they would open an office here and ideally it would be before 2012,” Yopie told reporters after Vice President Boedino’s meeting with Google chief Eric Schmidt.
In characteristic Google style, Schmidt arrived at the Vice Presidential Palace on Friday morning in a taxi, albeit a relatively fancy Silver Bird Toyota Alphard. He flew to Bali later in the day for the Asean Regional Entrepreneurship Summit.
According to Yopie, the investment would involve setting up a network with local companies that would benefit from the trading efficiency provided by digital connectivity.
Schmidt declined to elaborate on the details of what business Google was specifically interested in expanding in Indonesia, saying only that negotiations with the government were ongoing.
But he noted the rapid development of SMEs in Indonesia’s growing economy. “There are 50 million small businesses in Indonesia, just numerically those will be the engine of growth for the future economy,” Schmidt said.
He also said the increasing Internet and mobile penetration in Southeast Asia’s largest economy, along with the high use of its search engine, made Indonesia interesting to Google.
Schmidt also said he saw an opportunity in the problems posed by the country’s large and scattered land area. “The best way to solve the isolation of the islands is to get them connected to the Internet,” he said.
The focus on SMEs, according to Tifatul Sembiring, the communications and information technology minister, is in response to a request by the government. “We will help market SMEs, and in addition there will be cooperation in the software sector and computer security such us to help us track cybercrimes,” he said. Tifatul added that the government would ensure an efficient permit process for Google.
Gatot Dewa Broto, a Communications Ministry spokesman, said Google was now in the process of getting an investment license from Indonesia’s Investment Coordinating Board (BKPM).
“The Google team has said they are seriously interested in investing in Indonesia,” he said. Gatot added that the company first approached the ministry two months ago. “Their plan is to open as early as October,” he said.
Andi S. Boediman, a partner at Ideosource, an incubator and venture capital firm for digital businesses, said Google was likely to target SMEs through AdSense and AdWords
“AdSense and AdWords basically work like classified ads,” he said. The two advertising businesses were Google’s main source of revenue, which hit $28 billion last year. “The market for these two services is huge. About 80 percent of Google revenue is contributed by them,” he said.
Jakarta to Have its Own Founder Institute
The Founder Institute – whose slogan is ‘Globalizing Silicon Valley’ – aims to help entrepreneurs launch meaningful and enduring technology companies. Through their four month pre-seed incubator program, anyone could launch their dream company with expert training, feedback, and support from experienced start-up CEOs, without being required to quit their day job.
The institute’s unique ‘bonus pool’ also shares equity upside with all participants, creating local, teamwork-based ecosystems where great startups can flourish. It was founded in 2009 by serial entrepreneur Adeo Ressi, and to this day is still operated out of a small garage in the heart of Silicon Valley.
Now, Jakarta has its own Founder Institute, founded by Sanny Gaddafi (Co-Founder of SixReps), Novistiar (Co-Founder of AutoSally), and – last but not least – Andy Zain (Founder of NuMedia). With ‘Indonesian start-ups, Global Network’ as their mantra, Sanny and Novistiar are themselves graduates from the Founder Institute, and Andy Zain is one of the mentors at the Singapore Founder Institute. They see so much attention being focused on Indonesia, yet so few startups are emerging – and they want to change that.
The institute’s main webpage shows how inclusive they are, and profiles who might make a good applicant:
Anybody who is passionate about building a technology company is welcome to apply: idea or no idea, young or old, male or female, experienced in business or straight out of school. We also support a wide range of technology industries: including digital media, software, biotech, cleantech, ecommerce, advertising, consumer electronics, and more.
Indonesia incoming…
What’s more interesting is that Founder Institute Jakarta has decided to waive the usual $50 registration fee. If you apply by the early admissions deadline of Sunday, September 18th, 2011, you can take the test for free. In addition, you have a greater chance of being accepted because your application is reviewed twice (after both the early and final admissions deadlines). If accepted now, an enrolled course-goer can get access to the Founder Institute library of exclusive training content earlier, giving him or her more time to prepare for the course ahead.
The final admissions deadline is on Sunday, October 9th, 2011, Any readers who fancy a shot can apply here, or follow their twitter here.
With so much thing happening in the Indonesia tech scene, incubators such as Project Eden’s startup accelerator, the Nusantara Incubator, and Ideosource are all ready to incubate early-stage startups. Venture firms or even angel Investors have in the past flown in from all over the world to see for themselves how big Indonesia’s potential is. So, let’s start-up – and, like Andy Zain once said, let’s finish-up!
Ideosource Launched, Aims to Incubate More Start-ups [INTERVIEW]
With the support we have right now in Indonesia for an individual or a team to begin their own start-up, it’s certainly an exciting time for the local tech scene. DailySocial broke the news last month that Andi S Boediman launched an incubator named IdeoSource. In an effort to try to find out more, we decided to ask Andi a few questions.
1. Now that you have launched Ideosource, how do you assure skeptics that this is not just ‘another Incubator’?
Ideosource has four pillars:
- Consulting: bringing industrial expertise in helping enterprises improve their performance by analyzing their existing problems and developing an improvement plan and a viable proof-of-concept
- Strategic Partnership: providing access to use intellectual properties, licenses, technology, and markets
- Incubator: a business development process that will startup by providing hands-on management assistance, business support, access to networks needed, and shared office space
- Venture Capital: financial capital provided for either early-stage, expansion, or bridge financing.
2. We have heard that you are supported with a board full of experienced members. Can you tell us about them?
- Sugiono Wiyono Sugialam, Investment Committee. CEO of PT Trikomsel Tbk
- Andi S. Boediman, Partner. Founder of IDS, former CIO of Plasa.com
- Edward Ismawan Chamdani, Partner. Former IBM eBusiness & Financial Service Consultant
- Andrias Ekoyuono, VP Business Development. Former GM Marketing & GM Retail detik.com
3. What will you look for in a start-up? What’s the criteria?
Ideosource invests in enterprises with particular emphasis on content, media, e-commerce, and infrastructure. Ideosource prefers to invest in entrepreneurs who are not only willing to launch and execute their big ideas but also willing to take full responsibility of the outcome.
The criterias are:
- Fundamental capabilities
- Market Awareness/Business Sense
- Character / Businness Ethics
4. You have eEvent as the first start-up on the list. Why them? And what would you expect from them after the incubation process?
eEvent meets our above criteria and already have a strong product platform. We expect that eEvent will be widely accepted not only by Indonesian users, but also global users.
5. How will Ideosource incubate the start-ups? Will it be like the usual 3-month program with intensive mentorship and a demo day at the end of it?
We believe that every start-up is unique in term of product, marketing, commerce, as well as management. Thus why we will work closely with each of them in a business development process that will help startups by providing hands-on management assistance, business support, access to network that are being needed, and a shared office.
6. You are said to be one of the most experienced people in the Indonesia start-up scene, having been CIO on Plasa.com and advisor on Kapanlagi. How will this help you in searching, incubating, and earning investment from other investors?
Me and my team have both knowledge and hands-on experience in the digital industry, especially in Indonesia. These will help us in identifying what does and does not work for the Indonesian market, as well as identifying the gaps between concept, business plan, and implementation. In the incubation process, we will help start-ups in fulfilling those gaps and become fully independent and strong. We will also provide access to use intellectual properties, licenses, technology, and other investors.
7. What’s your target for Ideosource this year? How many start-up will you incubate? And how can you define success for Ideosource this year?
Our target for this year is having enough portfolios in content, media, e-commerce, and their infrastructures to complete our ‘Investment Roadmap.’ That would be a success for us.
Andi Boediman Launches Ideosource, Incubates eEvent.com
We’ve been wondering about what Andi Boediman will do after he left the e-commerce giant Plasa.com earlier this year following the steps of his fellow partner Shinta Dhanuwardoyo. Andi told us that he wanted to focus on his educational venture, International Design School, but we always knew he wasn’t gonna give up the startup scene that easy.Today, Andi S Boediman officially announce that he’s starting a brand new tech-startup incubator called Ideosource. And surprisingly, he’s already got an event management startup eEvent under Ideosource.
Below is Andi’s comment on Ideosource and their decision to incubate eEvent.com.
Ideosource sees the potential in Indonesia market with its content, media, ecommerce and all supporting infrastructure. We translate this to our community-based and consumer-oriented investment portfolios. We’re partnering with eevent in our capacity as an incubator. After this stage we will further arrange investment deals with them.Ideosource is currently incubating eEvent.com before moving on to the next stage to further invest the company this July. Andi said that Ideosource is preparing around US$5 million fund for investment, and they’ll be giving away around $250k for each company.
update
We’ve reached out to Edy Sulistyo the founder and CEO of eEvent.com for comment on the news :
The reason is simply because we value VC as partner beyond the investment amount. We personally think culture, vision, and access to market is more important than anything else. Since we know Andi Boediman and Edward Chamdani at the personal level and we know what they have contributed so far to the IT industry in Indonesia, we are very confident that this partnership can take eEvent to the next level.
Saturday, June 25, 2011
Asia’s Mobile Business Model
Hello from sunny Singapore! I’m blogging live from Echelon where we have an interesting panel discussing about mobile business models in Asia.
Moderator:
- Saumil Nanavati co-founder of Chalkboard
- Andi Boediman, IdeoSource
- Tan Swee Yeong, Angel Investor
- Sandeep Casi, Cinemacraft
- Kenny Mathers, Nokia
#1046: First question: What’s going on with mobile in Asia? Sandeep says that smartphones help to open up the Japanese mobile market which was previously very much controlled by the telcos, an interesting trend within Japan. He also feels that mobile is the key content consumption device in Asia, pointing to massive number of mobile users in India.
Swee Yeong believes the fusion between e-commerce and location will be the next big thing, probably larger in Asia than in the U.S in the future. In Indonesia, Andi says that e-payment is gaining quite a lot of traction but there is still a long way to go. If things get better, mobile commerce and other related services like social commerce could be huge in Indonesia, considering the large number of mobile users in the country.
#1057: Andi says BlackBerry is huge in Indonesia, larger than the number of iPhone users. In Indonesia, a lot of companies are providing content as a business model. Surprising, there isn’t much on mobile ads. Virtual goods are gaining steam in Indonesia with Mig33 leading the front. Kenny talks about Angry Birds, whose business model changed largely from only selling game apps to also producing plush toys and other merchandising items. “If you have a good mobile product, the business model can scale to other business forms,” said Kenny.
#1103: “Ringtones could be huge in Asia, and the same goes for the Android platform,” said Sandeep. But Swee Yeong doesn’t agree that ringtones and wallpapers are a good business model. “It’s a sunset industry,” he said. (I’m finding it pretty interesting to see panelist rebutting each other’s points.) Andi says that Angry Birds is a one-off success and that model shouldn’t be followed strictly. It’s tough for developers to create another Angry Birds. Instead stick to the basics, try serve a need.
#1114: Finally, the discussion moves over to location. Swee Yeong says that location is sexy but Sandeep says Foursquare and Gowalla aren’t even profitable. It’s important to build an app that meets a need in order to be able to bring in revenue. It remains to be seen if location can be a successful business model in Asia.
That’s a wrap folks.
Rekap #StartupLokal Meetup v.7 – Re-Educate
Gak terasa ini sudah ke-6 kalinya kami dari TeknoJurnal mengikuti #StartupLokal Meetup, dan ini sudah meetup ke-7 yang diselenggarakan. Kali ini meetupnya diselenggarakan di Mega Plaza, Rasuna Said, Jakarta dan disponsori oleh AHA dan Nokia (seperti yang sudah diketahui sebelumnya Nokia telah bersedia untuk mendanai #StartupLojal meetup untuk 1 tahun ke depan).
Tema yang diusung di meetup ini adalah Re-Educate…. hmmm…. tema kali ini agak susah dicerna menurut saya secara sekilas, mungkin maksudnya me-”re-educate” para startup dalam mengembangkan startup mereka. Well… lupakan tentang temanya, meetup kali ini bisa dibilang adalah salah satu meetup favorit saya karena topik-topik yang dibicarakan sangat menarik.
Acara dibuka oleh Rakhmat Junaidi dari AHA, direktur dari PT. Bakrie Telecom.
Pak Rakhmat Junaidi
Selanjutnya acara diisi oleh Lingga Wardhana dari TechnoPreneur. Lingga juga adalah pembuat buku dengan judul sama yang sama: TechnoPreneur. Lingga memaparkan bawa negara maju selain dilihat dari faktor faktor ekonomis juga dilihat dari jumlah pengusahanya. Tingkat kelulusan juga menambah tingkat penggangguran kalau semua lulusan mencari kerja dan tidak ada yang menjadi pembuka lapangan pekerjaan. Ia juga membahas tentang pardigma baru di dunia akademik. Harusnya ada mentoring entrepreneur di silabus akademik. Dan juga, dengan bekerja itu juga adalah sudah merupakan mentoring yang bagus untuk mengetahui sistematis sebuah perusahaan. Jadi walaupun punya idealisme jadi seorang entrepreneur ada baiknya menimba pengalaman bekerja terlebih dahulu, supaya pandangan tentang sistematis perusahaan bisa diketahui.
Poin poin penting dari bukunya mas Lingga Wardhana mengenai hal apa saja yang sebaiknya dilakukan jika ingin menjadi TechnoPreneur, juga dijabarkan di meet up kali ini. Berikut hasil rangkuman dari tim teknojurnal:
Learn for the expert. Belajar dari yang lebih ahli merupakan poin penting. Jangan terlalu tinggi hati dengan pengetahuan yang kita miliki. Seharusnya proses mentoring untuk entrepreneur dijadikan sebuah mata kuliah di kalangan para mahasiswa, supaya selain baik dari segi teknis para mahasiswa juga baik dari segi entrepreuner.
Amati tiru modif. Tirulah dengan kreatif, kemudian sesuaikan dengan kebutuhan pasar, lalu buat keunikan dari hal yang di tiru tersebut. Jadi tidak harus mulai semua dari nol, dengan belajar dari ahlinya kita bisa mengamati hasil karyanya kemudian bisa kita buat duplikatnya dan kemudian kita modifikasi sesuai kebutuhan pasar. Tidak sedikit para follower yang malahan lebih sukses dari perintisnya. Coba saja kita berkaca pada produk produk Cina. Akan sangat terlihat follower bisa sukses melebihi yang di follow, hehehe..
Encourage yourself for global competition. Bersaing dengan dalam sebuah kompetisi bisa mengajarkan banyak hal mulai dari perencanaan, team work, sampai kedisiplinan. Apalagi jika ditambah memenangkan sebuah kompetisi global. Eksposure pastinya di dapat, sebanding dengan kerja keras. Dan pastinya hal ini bisa menjadi value added yang cukup tinggi.
University as a trigger for technopreneur. Seharusnya kampus kampus , universitas universitas di Indonesia dapat menjadi inkubator technopreneur, karena kalau kita lihat setiap tahun pasti ada penelitian baru. Penelitian tersebut bisa diambil dari proses skripsi, tugas akhir, bahkan tugas harian. Tapi realisasi dari skripsi maupun tugas akhir tersebut masih sangat minim, padahal potensi yang dimiliki sangat besar, apalagi didukung dengan proses mentoring yang tepat. So, bisa dibilang mahasiswa saat ini masih mayoritas ahli membuat visi, bukan ahli menjual visi.
Being valuable for investor. Naikan harga anda di mata para investor, bisa dari segi teknis (kemampuan yang kita miliki), kuantitas produk, kualitas sosial, hingga popularitas yang bermutu sesuai dengan keahlian di bidang masing masing.
Lingga Wardhana
Selanjutnya Andi Sjarief dari SITTI menjelaskan tentang SITTI dan bagaimana SITTI bersaing dengan Google dalam bidang iklan digital. Pak Andi juga menjelaskan tentang keunggulan SITTI dibanding Google di bidang iklan digital. Pak Andi membawakan presentasi SITTI dengan unik seperti biasanya sehingga enak untuk didengar dan tidak membosankan.
Andi Sjarief
Setelah presentasi Andi Sjarief, meetup memasuki sesi panelis. Kali ini panelisnya adalah pak Andi S. Boediman dari Mojopia dan Chandra Marsono, serta dimoderatori oleh Bernardus Sumartok. Tadinya Sarah Lacy dari TechCrunch juga akan mengisi sesi panelis kali ini, namun berhubung dia sedang berhalangan maka tidak jadi.
Dari kiri ke kanan: Bernardus Sumartok, Chandra Marsono, Andi S. Boediman
Sesi panelis ini sangat menarik karena mas Chandra dan pak Andi sharing-sharing mengenai pengalaman mereka di dunia startup dan mereka memberikan wejangan-wejangan yang berharga untuk para startup. Beberapa poin menarik dari sesi ini adalah sebagai berikut:
- Pilih dengan bijak apakah ingin mengejar uang atau popularitas, karena memilih untuk mengambil keduanya sekaligus akan berat
- Para pemilik startup harus memikirkan masalah permodalan, jangan asal tabrak dan nekat. Nekat tapi siap itu lebih baik.
- Jangan menjadikan startup sebagai sumber penghasilan utama dan tidak mengerjakan yang lain jika penghasilannya masih kecil atau belum ada
- Startup harus sudah bisa menghasilkan penghasilan sejak hari pertama
- Jangan terlalu fokus untuk mencari pemasukan dari webnya saja. Web hanya sebagai media, pemasukan bisa dari offline juga
- Pemasukan model iklan itu gak gede pendapatannya
- Melayani client besar dengan memberikan servis yang mereka butuhkan lebih sederhana dan berkelanjutan daripada model bisnis berbasis iklan
- Buat: akses ke pasar, faktor daya tarik, eksposur ke media
- BRAND lebih bagus daripada BRAIN
- Indonesia lagi seksi. Mata dunia sedang melihat Indonesia
- Tidak perlu jadi programmer untuk membuat sebuah online startup
- Asosiasikan produk yang dibuat dengan bumbu-bumbu luar negeri. Orang Indonesia lebih tertarik dengan atribut berbahasa Inggris.
Sunday, May 01, 2011
10 Indonesian Startups at Echelon: Rethinking the Value Proposition
Just a few days ago, I got an email to become the judge for Echelon. e27′s Echelon is a technology events where startups can pitch their idea to get publication and for some, to be spotted by incubators or private equities. There are satellite events in Kuala Lumpur, Singapore and other countries as well. 3 best startups will be brought to Singapore for final pitch.
Aulia Masna (Daily Social), Aaron Tan Wei Cheng (SingTel Innov8), Shinta Dhanuwardoyo (Bubu.com), Danny Oei Wirianto (Kaskus Networks) and myself judge 5 startups, Sixreps.com, Rockto.com, Tasterous.com, Goorme.com, Pricearea.com. Meanwhile Irving Hutagalung (Microsoft Indonesia), Satya Witoelar (Koprol), Aulia Halimatussadiah (NulisBuku.com), Martin Hartono (GDP Ventures) judge the other 5 startups, Ngaturduit.com, Wooz.in, Rserve.me, Infoll.mobi and Bouncity.com
Sixreps.com is a social network for fitness, founded by Denny Santoso, a veteran in fitness industry as he wrote books on diet and became a seller for sport supplements. This social network get a good adoption among users by simply showing off their fitness progress and networking with users with similar interests. The current value of this site is actually the founder who really understand the insight of this industry and have a strong relationship with fitness center, health media and brand owners who target the fitness industry. My challenge for this site is the future sustainability, since I haven't see a real sustainable model for social media. I would suggest to rely on revenue from sales acquisition for fitness membership and ecommerce on health products beside common advertising model. And by giving benefit for health influencers when they bring in their community will make sure a sustainable traffic for the site.
Despite their good domain, Tasterous.com doesn't show a strong strategy as food directory & media. Even with the support of Kaskus and Urbanesia founders, they don't have a strong business model. Most of the presentation concentrate only on features without offering a real benefit for users. Purely rely on user generated content, it will be hard for them to compete with other food directories. As a clone to foodspotting.com, they should concentrate to build strong contents so they can monetize through advertising, sponsored content, sponsored competitions and daily deals.
Competing in the same domain, Goorme.com offers a stronger value proposition. It understand your taste profile, you just have to rate the food on their website. Started as food directory, they are now providing services to cafe and restaurants to have facebook apps and menu. This business model provide neccessary cashflow for the company and build good contents.
Rockto.com is a social bookmarking tool with rating model similar to digg.com. I don't see real value offered compared to other social bookmarking site. To be survived, it really needs to rethink how to get massive users adoption. I suggest to build this platform on top of facebook so they can get user traction by providing value to existing users.
Pricearea.com by Andry Suhaili is really simple to understand. Price search! Similar to Froogle or now reborn to Google Products. Search is simple to understand but a challenging one. It is a scale game. This is my personal favorite, but I would suggest to have a shorter domain. And they turns out to win the People Choice Award.
I don't particularly judge the other 5, but here's my comments:
Despite my harsh comments on some, I believe Indonesian creative entrepreneurs is getting better. They are only need to shape not only the products, but the business acumen. I wish the best luck for the winner!
Aulia Masna (Daily Social), Aaron Tan Wei Cheng (SingTel Innov8), Shinta Dhanuwardoyo (Bubu.com), Danny Oei Wirianto (Kaskus Networks) and myself judge 5 startups, Sixreps.com, Rockto.com, Tasterous.com, Goorme.com, Pricearea.com. Meanwhile Irving Hutagalung (Microsoft Indonesia), Satya Witoelar (Koprol), Aulia Halimatussadiah (NulisBuku.com), Martin Hartono (GDP Ventures) judge the other 5 startups, Ngaturduit.com, Wooz.in, Rserve.me, Infoll.mobi and Bouncity.com
Sixreps.com is a social network for fitness, founded by Denny Santoso, a veteran in fitness industry as he wrote books on diet and became a seller for sport supplements. This social network get a good adoption among users by simply showing off their fitness progress and networking with users with similar interests. The current value of this site is actually the founder who really understand the insight of this industry and have a strong relationship with fitness center, health media and brand owners who target the fitness industry. My challenge for this site is the future sustainability, since I haven't see a real sustainable model for social media. I would suggest to rely on revenue from sales acquisition for fitness membership and ecommerce on health products beside common advertising model. And by giving benefit for health influencers when they bring in their community will make sure a sustainable traffic for the site.
Despite their good domain, Tasterous.com doesn't show a strong strategy as food directory & media. Even with the support of Kaskus and Urbanesia founders, they don't have a strong business model. Most of the presentation concentrate only on features without offering a real benefit for users. Purely rely on user generated content, it will be hard for them to compete with other food directories. As a clone to foodspotting.com, they should concentrate to build strong contents so they can monetize through advertising, sponsored content, sponsored competitions and daily deals.
Competing in the same domain, Goorme.com offers a stronger value proposition. It understand your taste profile, you just have to rate the food on their website. Started as food directory, they are now providing services to cafe and restaurants to have facebook apps and menu. This business model provide neccessary cashflow for the company and build good contents.
Rockto.com is a social bookmarking tool with rating model similar to digg.com. I don't see real value offered compared to other social bookmarking site. To be survived, it really needs to rethink how to get massive users adoption. I suggest to build this platform on top of facebook so they can get user traction by providing value to existing users.
Pricearea.com by Andry Suhaili is really simple to understand. Price search! Similar to Froogle or now reborn to Google Products. Search is simple to understand but a challenging one. It is a scale game. This is my personal favorite, but I would suggest to have a shorter domain. And they turns out to win the People Choice Award.
I don't particularly judge the other 5, but here's my comments:
- Bouncity.com, a clone of Scvngr.com, is a mobile location based services that giving reward by merchants if the users doing mobile activity. Have a good potential if they lock major brands to provide real value as rewards. The developer team behind Phasedev need to have a solid operation team.
- Ngaturduit.com is good for financial services to provide personal finance tools like Mint.com.
- Wooz.in is a cool tools for check-in using RFID bracelet. Currently it only fits for marketing purposes. If it can be positioned as a data mining tools for event and destination, then it might be able to find a wider adoption.
- Rserve.me is a booking engine for hotels and restaurants. If it merely used as a backend software services, it will compete with other already successful booking engine. They can create more value if they get hotel deals.
- Infoll.mobi as traffic information will face a sustainability challenge since they rely on user generated content. Need to have their own trusted content.
Despite my harsh comments on some, I believe Indonesian creative entrepreneurs is getting better. They are only need to shape not only the products, but the business acumen. I wish the best luck for the winner!
Tuesday, March 22, 2011
Kolaborasi Plasa.com dan eBay Dorong Pertumbuhan E-commerce Indonesia
Jakarta, CHIP.co.id – Plasa.com mengumumkan kemitraannya dengan eBay yang dirancang untuk mendorong pertumbuhan e-commerce di Indonesia. Diharapkan kemitraan ini dapat memberdayakan usaha Indonesia untuk menjual secara internasional. Kemitraan ini membuka peluang bagi bisnis lokal Indonesia untuk masuk dan lebih mampu bersaing di pasar global.
Indonesia mengalami pertumbuhan eksplosif dalam penetrasi internet dengan sekitar 45 juta pengguna pada tahun 2010, sedangkan di tahun sebelumnya hanya sekitar 1 juta pengguna. Diharapkan pada tahun 2015 pengguna internet di Indonesia akan mencapai 120 juta atau setengah dari penduduk nasional.
Kemitraan Plasa.com ini merupakan langkah awal yang akan membantu bisnis di Indonesia dalam meningkatkan dan melaksanakan perdagangan lintas batas ke dalam model bisnis. Plasa.com merupakan toko online di Indonesia yang didirikan pada tahun 199 di bawah TELKOM yang diluncurkan melalui portal e-commerce pada 27 Mei 2010. Plasa.com memiliki sekitar 1.500 penjual dengan menampilkan lebih dari 20.000 produk dalam 16 kategori produk.
Sedangkan eBay yang didirikan pada tahun 1995 di San Jose oleh seorang programmer komputer yaitu Pierre Omidyar. Hingga saat ini eBay merupakan pasar online terbesar di dunia yang memiliki lebih dari 90 juta pembeli dan penjual aktif. Ebay hadir di 39 pasar global dengan memiliki pembeli di lebih dari 200 negara. Pendapat eBay pada tahun 2009 memperoleh laba bersih sebanyak $8,7 miliar.
Dengan keseluruhan perjalanan bisnis Plasa.com dan eBay, menjadikan lahirnya kemitraan ini yang akan lebih memberdayakan usaha indonesia dalam menjual produk-produknya di pasar internasional.
Shinta Dhanuwardoyo selaku CEO Plasa.com, Mojopia mengatakan,”Melalui upaya bersama dengan eBay, kami berharap dapat mendorong penguasaha Indonesia untuk aktif berjualan secara online sehingga mempercepat pertumbuhan e-commerce di Indonesia.”
Andi S. Boediman selaku Chief Innovation Officer Plasa.com, Mojopia menjelaskan mengenai keberadaan Plasa.com yang merupakan anak perusahaan Telkom yang bergerak di bidang Content, Communication & E-Commerce.
Pada kesempatan ini pula, selain Andi S. Boediman dan Shinta W. Dhanuwardoyo, hadir pula Rinaldi Firmansyah selaku Chief Executive Office PT. Telekomunikasi Indonesia, Tbk, Oliver Hua selaku Chief Operating Officer, Greater China, Southeast Asia and Japan, eBay Marketplace dan Jason Lee selaku Head Of Southeast Asia anda Middle East eBay Marketplaces.
Sunday, March 13, 2011
Avatar dan Emoticon, Sebuah Media Ekspresi
:) :p <3 adalah emoticon yang kini sudah demikian akrab melalui sentuhan jari di Blackberry Messenger. Beberapa kali dalam sehari kita melihat siapa yang berubah avatar. Gatal rasanya jika tidak memberikan komentar jika rekan kita merubah avatar menjadi sesuatu yang unik.
Konsep closure dari tulisan Scott McCloud di buku Understanding Comics menjelaskan apa itu closure, proses di mana dengan melihat sebagian, kita melihat secara keseluruhan. Semiotika bekerja dengan wacana yang sama, di mana dengan melihat kumpulan ekspresi emoticon di Blackberry, kita memahami rekan bicara kita di belahan lain sedang memiliki emosi apa ketika berkomunikasi.
Sekedar mengganti foto adalah hal yang sangat umum dilakukan oleh pengguna Blackberry, tetapi mereka yang kreatif menggunakan Blackberry sebagai sarana kampanye. Hal yang lumrah bagi banyak perusahaan kini menggunakan Blackberry untuk berhubungan dengan para pelanggannya.
Avatar tidak lagi menjadi foto dari pemilik BB, tetapi menjadi karakterisasi dari pemilik akun, bisa jadi sebuah toko, resto atau media. Logo dan maskot menjadi jamak mengisi avatar ini.
Bahkan ketika Twitter dan Blackberry menjadi media kampanye sosial, peran avatar menjadi penting. Kampanye Alanda Kariza untuk menyelamatkan ibunya yang dituduh sebagai salah satu orang yang terlibat dalam kasus Bank Century, sepenuhnya dilakukan melalui Twitter dan Blackberry. Dalam hitungan jam, pesan viral dari Alanda disuarakan oleh seluruh Twitterverse karena multiplikasi pesan ini. Sebagai simbol gerakan ini, avatar Alanda kini menggunakan foto ibunya dan Alanda ketika masih kecil.
Reduksi informasi menjadi pesan pendek seperti SMS, Twitter dan Blackberry mengembalikan kejayaan simbol sebagai media ekspresi yang paling cepat ditangkap.
ditulis untuk mata kuliah Creative Industry pada program pasca sarjana Creative & Media Enterprise di IDS|International Design School (www.idseducation.com)
Konsep closure dari tulisan Scott McCloud di buku Understanding Comics menjelaskan apa itu closure, proses di mana dengan melihat sebagian, kita melihat secara keseluruhan. Semiotika bekerja dengan wacana yang sama, di mana dengan melihat kumpulan ekspresi emoticon di Blackberry, kita memahami rekan bicara kita di belahan lain sedang memiliki emosi apa ketika berkomunikasi.
Sekedar mengganti foto adalah hal yang sangat umum dilakukan oleh pengguna Blackberry, tetapi mereka yang kreatif menggunakan Blackberry sebagai sarana kampanye. Hal yang lumrah bagi banyak perusahaan kini menggunakan Blackberry untuk berhubungan dengan para pelanggannya.
Avatar tidak lagi menjadi foto dari pemilik BB, tetapi menjadi karakterisasi dari pemilik akun, bisa jadi sebuah toko, resto atau media. Logo dan maskot menjadi jamak mengisi avatar ini.
Bahkan ketika Twitter dan Blackberry menjadi media kampanye sosial, peran avatar menjadi penting. Kampanye Alanda Kariza untuk menyelamatkan ibunya yang dituduh sebagai salah satu orang yang terlibat dalam kasus Bank Century, sepenuhnya dilakukan melalui Twitter dan Blackberry. Dalam hitungan jam, pesan viral dari Alanda disuarakan oleh seluruh Twitterverse karena multiplikasi pesan ini. Sebagai simbol gerakan ini, avatar Alanda kini menggunakan foto ibunya dan Alanda ketika masih kecil.
Reduksi informasi menjadi pesan pendek seperti SMS, Twitter dan Blackberry mengembalikan kejayaan simbol sebagai media ekspresi yang paling cepat ditangkap.
ditulis untuk mata kuliah Creative Industry pada program pasca sarjana Creative & Media Enterprise di IDS|International Design School (www.idseducation.com)
Saturday, March 12, 2011
Bola – Hiburan Pemersatu Bangsa!
Kapankah kita mulai mencintai Batik kita sendiri? Ketika Malaysia mengklaim bahwa batik adalah warisan budaya milik mereka. Seketika itu, sentimen anti Malaysia dan cinta batik menjadi kepentingan nasional. 2 Oktober dinobatkan menjadi Hari Batik Nasional. Penjualan batik merebak dan hari Jumat menjadi kesempatan berbatik ria.
Belajar dari Korea Selatan, industri filmnya tumbuh pesat dan musik Korea sekarang merajai dunia pop. Belum lagi sinetron yang digemari oleh kalangan wanita. Kapan budaya pop Korea mampu menjadi tuan rumah? Ketika seluruh rakyat bangga akan karya mereka sendiri. Mengapa dan kapan hal ini mulai terjadi? Semuanya diawali dengan Olimpiade Seoul 1988. Di sini seluruh bangsa bersatu visi untuk menjadi negara Asia yang sarat prestasi.
Invictus, film arahan Clint Eastwood, bercerita tentang Afrika Selatan yang sebelumnya diporak porandakan oleh apartheid memerlukan satu momen yang mempersatukan mereka. Film yang diangkat dari buku Playing the Enemy: Nelson Mandela and the Game That Changed a Nation ini bercerita bahwa melalui Piala Dunia Rugby 1995, Nelson Mandela mendorong Francois Pienaar untuk membawa kemenangan bagi Afrika Selatan. Dengan memiliki satu visi dan satu momen akan tercipta satu kesempatan besar untuk mempersatukan bangsa.
Olah raga, khususnya bola, bagi masyarakat Indonesia bukanlah sekedar hiburan. Bola telah menjadi suatu ide dan gagasan atas identitas. Bola, sebagai suatu artefak, bukan saja menjadi bentuk bola yang bundar, tetapi mewakili kesatuan tim yang menjadi simbol kedaerahan yang diwakili oleh klub bola. Sebagai sebuah aktivitas, pertandingan bola menjadi ungkapan atas kebanggaan identitas kedaerahan dan menang kalah menjadi ekspresi kemenangan daerah.
Pertandingan AFF Suzuki Cup 2011 antara Indonesia dan Malaysia, memiliki peringkat tertinggi program RCTI sepanjang masa, mencapai 82% penonton di Indonesia melihat program ini. Ini merupakan pemirsa terbesar yang pernah tercatat di pasar tunggal, dalam sejarah kompetisi. Siaran pertandingan Piala AFF dari Suzuki 2010 tetap antara program peringkat tertinggi di Indonesia.
Atribut yang digunakan, warna merah putih, sudah menjadi simbol kebangsaan. Warna ini menjadi suatu simbol/kode bahwa bola tidak lagi mewakili dunia hiburan, tetapi kebanggaan atas kebangsaan. Kehadiran di ruang stadion, mewakili kebersatuan. Duduk bersama dan mengajak sanak untuk menonton di depan TV, menjadi simbol kebersamaan. Kala itu, pertandingan bola menjadi suatu semangat untuk bersatu.
Dengan memiliki visi bersama untuk menjadi yang terbaik, menjadikan liga bola Indonesia menjadi liga profesional yang setara atau bahkan melebihi liga lain di Asia, Indonesia akan bangga bersanding dengan bangsa lain. Indonesia akan kembali bangga dengan dirinya sendiri, mencintai dirinya sendiri dan mencintai produk budaya sendiri. Bola adalah pemersatu bangsa!
Tayangan televisi membutuhkan bola sebagai bagian dari materi tayangan. Dengan mengurai bahwa bola bukanlah sekedar hiburan televisi, tetapi mewakili identitas kedaerahan dan kebangsaan, maka kampanye menonton bola kini menjadi ‘the batttle of identity.’ Sentimen ini membentuk pasar yang lebih luas dan umum digunakan oleh media untuk meningkatkan viewership dan rating. Dari sisi positif, cara ini terbukti efektif bagi Korea Selatan untuk memiliki kebanggaan atas konsumsi barang dan konten dalam negerinya. Jadi, saatnya bagi kita untuk mulai dengan diri kita sendiri.
ditulis untuk mata kuliah Creative Industry pada program pasca sarjana Creative & Media Enterprise di IDS|International Design School (www.idseducation.com)
Belajar dari Korea Selatan, industri filmnya tumbuh pesat dan musik Korea sekarang merajai dunia pop. Belum lagi sinetron yang digemari oleh kalangan wanita. Kapan budaya pop Korea mampu menjadi tuan rumah? Ketika seluruh rakyat bangga akan karya mereka sendiri. Mengapa dan kapan hal ini mulai terjadi? Semuanya diawali dengan Olimpiade Seoul 1988. Di sini seluruh bangsa bersatu visi untuk menjadi negara Asia yang sarat prestasi.
Invictus, film arahan Clint Eastwood, bercerita tentang Afrika Selatan yang sebelumnya diporak porandakan oleh apartheid memerlukan satu momen yang mempersatukan mereka. Film yang diangkat dari buku Playing the Enemy: Nelson Mandela and the Game That Changed a Nation ini bercerita bahwa melalui Piala Dunia Rugby 1995, Nelson Mandela mendorong Francois Pienaar untuk membawa kemenangan bagi Afrika Selatan. Dengan memiliki satu visi dan satu momen akan tercipta satu kesempatan besar untuk mempersatukan bangsa.
Olah raga, khususnya bola, bagi masyarakat Indonesia bukanlah sekedar hiburan. Bola telah menjadi suatu ide dan gagasan atas identitas. Bola, sebagai suatu artefak, bukan saja menjadi bentuk bola yang bundar, tetapi mewakili kesatuan tim yang menjadi simbol kedaerahan yang diwakili oleh klub bola. Sebagai sebuah aktivitas, pertandingan bola menjadi ungkapan atas kebanggaan identitas kedaerahan dan menang kalah menjadi ekspresi kemenangan daerah.
Pertandingan AFF Suzuki Cup 2011 antara Indonesia dan Malaysia, memiliki peringkat tertinggi program RCTI sepanjang masa, mencapai 82% penonton di Indonesia melihat program ini. Ini merupakan pemirsa terbesar yang pernah tercatat di pasar tunggal, dalam sejarah kompetisi. Siaran pertandingan Piala AFF dari Suzuki 2010 tetap antara program peringkat tertinggi di Indonesia.
"Selama AFF Suzuki Cup 2010, tidak hanya sejarah pengalaman kami yang dibuat dalam industri televisi Indonesia dengan program acara menjadi peringkat tertinggi di negara ini selama sepuluh tahun terakhir, tetapi kita juga melihat semangat bangsa terangkat. Acara ini merupakan topik nasional besar selama satu bulan beating semua masalah lain dan hype bahkan lebih besar dari setiap event Piala Dunia, " – Rudy Ramawy, Direktur Program dan Produksi RCTI.
Atribut yang digunakan, warna merah putih, sudah menjadi simbol kebangsaan. Warna ini menjadi suatu simbol/kode bahwa bola tidak lagi mewakili dunia hiburan, tetapi kebanggaan atas kebangsaan. Kehadiran di ruang stadion, mewakili kebersatuan. Duduk bersama dan mengajak sanak untuk menonton di depan TV, menjadi simbol kebersamaan. Kala itu, pertandingan bola menjadi suatu semangat untuk bersatu.
Dengan memiliki visi bersama untuk menjadi yang terbaik, menjadikan liga bola Indonesia menjadi liga profesional yang setara atau bahkan melebihi liga lain di Asia, Indonesia akan bangga bersanding dengan bangsa lain. Indonesia akan kembali bangga dengan dirinya sendiri, mencintai dirinya sendiri dan mencintai produk budaya sendiri. Bola adalah pemersatu bangsa!
Tayangan televisi membutuhkan bola sebagai bagian dari materi tayangan. Dengan mengurai bahwa bola bukanlah sekedar hiburan televisi, tetapi mewakili identitas kedaerahan dan kebangsaan, maka kampanye menonton bola kini menjadi ‘the batttle of identity.’ Sentimen ini membentuk pasar yang lebih luas dan umum digunakan oleh media untuk meningkatkan viewership dan rating. Dari sisi positif, cara ini terbukti efektif bagi Korea Selatan untuk memiliki kebanggaan atas konsumsi barang dan konten dalam negerinya. Jadi, saatnya bagi kita untuk mulai dengan diri kita sendiri.
ditulis untuk mata kuliah Creative Industry pada program pasca sarjana Creative & Media Enterprise di IDS|International Design School (www.idseducation.com)
Friday, March 11, 2011
Ketika Belanja Menjadi Simbol Status
Salah satu jurus retailer untuk menciptakan crowd dan hype untuk berbelanja adalah dengan Midnight Sale. Jalanan macet berat karena orang-orang mulai membanjiri mal sejak pukul 8. Proses memilih barang menjadi keasyikan tersendiri sebelum diskon mulai berlaku pada jam yang ditentukan.
Rangkaian panjang meliuk-liuk di beberapa lantai mal menunjukkan sepatu Crocs sedang sale. Begitu lama dan panjangnya proses antrian ini sehingga di akhir baris, mereka yang kehabisan terpaksa puas membeli pesona sandal dan sepatu karet dengan warna dan ukuran berbeda.
Pembukaan Ace Hardware terbesar di Living World mall, dibanjiri ribuan orang membeli segala macam perkakas dan peralatan rumah tangga yang kita tidak tahu tadinya bahwa kita membutuhkannya sampai kita datang dan melihatnya.
Ternyata harga masih selalu menjadi daya tarik agar kita datang untuk berbelanja. Tidak afdol rasanya jika ada tawaran barang yang demikian bagusnya dan kita tidak menjadi bagian dari konsumen yang memanfaatkan tawaran tersebut. Rasionalisasi berbelanja menjadi justifikasi bahwa barang yang kita beli mungkin akan kita gunakan nantinya. Ini adalah gaya hidup urban di mana terjadi penciptaan ‘false need’ melalui tawaran-tawaran menarik dan harga. Tawaran itu mengubah barang ‘keinginan’ seolah-olah menjadi ‘kebutuhan’
Warteg di dekat kantor saya, menampilkan Twitter yang berisi menu harian spesial karena kantor saya penuh dengan mereka yang bekerja di dunia dotcom. Pengusaha steak dan burger membangun follower Twitter dan menawarkan diskon bagi mereka yang membawa pesan singkat berisi penawaran khusus tersebut.
Tagging barang di Facebook dilakukan oleh para penjual kepada orang-orang yang berpotensi membeli barangnya. Hanya dengan berbekal koneksi Internet, proses belanja berlangsung melalui wall di Facebook, telepon dan proses transfer. Harga di bawah Rp 200.000 menjadi batas psikologis untuk berbelanja fashion tanpa mencobanya. Kalaupun barang yang diterima tidak memuaskan, apalah artinya dibanding proses mengasyikkan menanti barang diterima dan dicoba pertama kalinya. Jika memuaskan, tentu adalah saat yang tepat untuk berbelanja yang kedua kalinya.
Cottonink, brand fashion paling menjanjikan di Jakarta Fashion Week, bermodalkan desain simple dan warna-warni chic menawarkan bagaimana desain yang sederhana digunakan dalam berbagai kesempatan dengan beragam cara melalui video di Youtube. Desain kain persegi akhirnya memiliki ragam aplikasi yang tadinya tidak terpikirkan. Kebutuhan aksesoris fashion baur dengan penciptaan ‘desire’
Era produksi masal di mana barang yang dibeli berdasarkan kebutuhan sudah lewat. Kini konsumen memiliki banyak pilihan barang. Kini adalah era informasi di mana media sosial menjadi bagian tidak terpisahkan dari proses berbelanja. Sangat tepat untuk menyampaikan berita dan cerita tentang barang yang dijual sebelum proses transaksi terjadi.
Saat ini konsumen adalah raja. Mereka yang menentukan pilihan. Tetapi definisi kebutuhan dan keinginan menjadi baur. Barang kebutuhan sumir dengan barang keinginan akibat tambahan nilai-nilai lain, seperti pengaruh media, pengaruh teman, permainan harga dan banyak lagi.
Di era konsumerisme, pembelian barang mendefinisikan gaya hidup konsumen itu sendiri. Bahkan pada status sosial tertentu di mana penghasilan tidak lagi menjadi masalah, kepemilikan atas barang dan eksklusivitas merk mendefinisikan status sosial si konsumen. Terjadi perubahan ‘ownership’ menjadi ‘identity.’ Itulah konsekuensi logis dari era konsumerisme.
ditulis untuk mata kuliah Creative Industry pada program pasca sarjana Creative & Media Enterprise di IDS|International Design School (www.idseducation.com)
Rangkaian panjang meliuk-liuk di beberapa lantai mal menunjukkan sepatu Crocs sedang sale. Begitu lama dan panjangnya proses antrian ini sehingga di akhir baris, mereka yang kehabisan terpaksa puas membeli pesona sandal dan sepatu karet dengan warna dan ukuran berbeda.
Pembukaan Ace Hardware terbesar di Living World mall, dibanjiri ribuan orang membeli segala macam perkakas dan peralatan rumah tangga yang kita tidak tahu tadinya bahwa kita membutuhkannya sampai kita datang dan melihatnya.
Ternyata harga masih selalu menjadi daya tarik agar kita datang untuk berbelanja. Tidak afdol rasanya jika ada tawaran barang yang demikian bagusnya dan kita tidak menjadi bagian dari konsumen yang memanfaatkan tawaran tersebut. Rasionalisasi berbelanja menjadi justifikasi bahwa barang yang kita beli mungkin akan kita gunakan nantinya. Ini adalah gaya hidup urban di mana terjadi penciptaan ‘false need’ melalui tawaran-tawaran menarik dan harga. Tawaran itu mengubah barang ‘keinginan’ seolah-olah menjadi ‘kebutuhan’
Warteg di dekat kantor saya, menampilkan Twitter yang berisi menu harian spesial karena kantor saya penuh dengan mereka yang bekerja di dunia dotcom. Pengusaha steak dan burger membangun follower Twitter dan menawarkan diskon bagi mereka yang membawa pesan singkat berisi penawaran khusus tersebut.
Tagging barang di Facebook dilakukan oleh para penjual kepada orang-orang yang berpotensi membeli barangnya. Hanya dengan berbekal koneksi Internet, proses belanja berlangsung melalui wall di Facebook, telepon dan proses transfer. Harga di bawah Rp 200.000 menjadi batas psikologis untuk berbelanja fashion tanpa mencobanya. Kalaupun barang yang diterima tidak memuaskan, apalah artinya dibanding proses mengasyikkan menanti barang diterima dan dicoba pertama kalinya. Jika memuaskan, tentu adalah saat yang tepat untuk berbelanja yang kedua kalinya.
Cottonink, brand fashion paling menjanjikan di Jakarta Fashion Week, bermodalkan desain simple dan warna-warni chic menawarkan bagaimana desain yang sederhana digunakan dalam berbagai kesempatan dengan beragam cara melalui video di Youtube. Desain kain persegi akhirnya memiliki ragam aplikasi yang tadinya tidak terpikirkan. Kebutuhan aksesoris fashion baur dengan penciptaan ‘desire’
Era produksi masal di mana barang yang dibeli berdasarkan kebutuhan sudah lewat. Kini konsumen memiliki banyak pilihan barang. Kini adalah era informasi di mana media sosial menjadi bagian tidak terpisahkan dari proses berbelanja. Sangat tepat untuk menyampaikan berita dan cerita tentang barang yang dijual sebelum proses transaksi terjadi.
Saat ini konsumen adalah raja. Mereka yang menentukan pilihan. Tetapi definisi kebutuhan dan keinginan menjadi baur. Barang kebutuhan sumir dengan barang keinginan akibat tambahan nilai-nilai lain, seperti pengaruh media, pengaruh teman, permainan harga dan banyak lagi.
Di era konsumerisme, pembelian barang mendefinisikan gaya hidup konsumen itu sendiri. Bahkan pada status sosial tertentu di mana penghasilan tidak lagi menjadi masalah, kepemilikan atas barang dan eksklusivitas merk mendefinisikan status sosial si konsumen. Terjadi perubahan ‘ownership’ menjadi ‘identity.’ Itulah konsekuensi logis dari era konsumerisme.
ditulis untuk mata kuliah Creative Industry pada program pasca sarjana Creative & Media Enterprise di IDS|International Design School (www.idseducation.com)
Thursday, March 10, 2011
Java Jazz – Ketika Jazz menjadi Lifestyle dan Ekspresi Gaya Hidup
Berbondong-bondong ke Java Jazz lumrah bagi penduduk Jakarta. Ratusan ribu orang tumpah ruah melihat sajian festival Jazz yang digelar di JIE Kemayoran selama 3 hari ini. Mulai dari Santana hingga George Benson. Fariz RM melantunkan Sakura dan Barcelona, hit di akhir 80 an dihadiri ribuan orang yang asyik melantunkan lagu ini bersama. Java Jazz menghidupkan kembali genre musik yang tadinya hanya disematkan oleh sebagian orang sebagai musik para intelektual.
Perbedaan signifikan dengan Jakarta Jazz, pendahulu Java Jazz adalah jajaran musisi yang tampil dan bagaimana sajian festival ini dikemas. Di Jakarta Jazz, targetnya adalah pendengar jazz hard core, di mana semua line-up artis adalah mereka yang memang dikenal di dunia Jazz. Hanya mereka yang benar-benar musisi Jazz yang laik tampil di sini.
Di Java Jazz sangat liberal di dalam memilih jajaran artisnya. Pop kreatif adalah sebutan bagi musik pop yang bernuansa jazz. Banyak artis Indonesia yang memiliki sentuhan musik pop kreatif mendapatkan panggung di mana mereka berjumpa dengan fansnya. Kahitna, Marcell, Fariz adalah contohnya. Pendatang baru seperti RAN, Pandji, Maliq & The Essentials pun berjaya tampil di panggung.
Jazz pun diterjemahkan secara bebas menjadi gaya hidup urban di mana genre musik ini mempersatukan para penduduk Jakarta untuk sekedar datang berkumpul bersama teman, makan-makan, berfoto dan sajian musik ringan. Jazz tidak lagi harus memiliki beban menjadi musik serius yang hanya bisa didengarkan oleh para pendengar Jazz sejati.
Mereka yang datang mengikuti konser Santana bahkan baru kenal siapa dia ketika mengikuti konser tersebut. Mereka yang datang melihat George Benson bertujuan untuk mengenang lagu nostalgia masa muda. Mereka yang bersantai melihat Fourplay mulai dari dewasa hingga anak-anak. Mereka yang mendengar New York Voices malah baru mengenalnya meskipun group ini sudah berusia 23 tahun. Mereka yang takjub mendengarkan Sandhy Sandoro juga baru tahu bahwa Indonesia memiliki musisi jazz handal dari negeri sendiri.
Ketika Jazz diterima sebagai lifestyle, tidak ada yang tabu bagi Jazz untuk dipahami ulang bahwa musik adalah untuk semua orang. Ajang ini menjadi kesempatan untuk bertemu, berkenalan dan belajar apa itu musik Jazz tanpa pretensi Jazz hanya untuk para intelektual. Java Jazz memperkenalkan musik Jazz untuk semua orang.
Dengan membuka Jazz ke pasar yang lebih besar, kini Java Jazz menghidupi ekosistem urban yang sarat dengan konsumerisme. Acara ini mampu memikat pelbagai kepentingan, mulai dari brand seperti Axis, BNI hingga penjaja makanan dan minuman sekelas Starbucks pun membuka stand kagetan di arena Java Jazz. Sebaliknya JakJazz yang berumur lebih panjang akhirnya menjadi kalah pamor karena tidak lagi mampu akrab dengan pasar yang lebih luas.
ditulis untuk mata kuliah Creative Industry pada program pasca sarjana Creative & Media Enterprise di IDS|International Design School (www.idseducation.com)
Sunday, March 06, 2011
Converting Network and Knowledge to Equity, a journey back to Entrepreneur
It's been a month since my last responsibility as an executive, now my schedule is even tighter than before. It's so refreshing to have a breathe of fresh air. To be able to make the decision to spend my time on. The biggest difference between an executive and entrepreneur is in the corporate world, security is the key how corporate retain its top executive. By providing salary and family support, it provides a safe environment.
In the entrepreneur world, the risk is always there, not to be able to provide yourself a sustainable income, to provide your family their needs or even to provide your company with enough revenue and then can't provide their salary. But this is the key why an entrepreneur works harder than the one in the corporate world.
In corporate world, your CV is your asset. It is better fill in with all the good one and avoid the failure. So, you can't do any mistake. That's why most of them will not risk to initiate any new things. They can't afford risk so to speak. Most people will choose working slower and assess all the risk before doing anything.
On the other hand, in an entrepreneur world, we are good if we make business. And it's ok to make mistake, especially if we start to do new business. Our most value is building our own equity and asset.
So, what do I get the most when working in a corporate world? The answer is the network and massive resources. It was a great experience to get to know some of the best company in the world. And by working with them side by side, I understand how they think, what they need and to establish a personal relationship with them. But most of this value is not going to sustain, people come and go, business is so dynamic and the ecosystem is always changing.
Now I put myself in the position as an enabler. So many company and people with different value need somebody else or some other company to partner with. By having all the network, now I have to convert all of those become a real equity, an ownership that will grow into new business.
Within just a month, I have worked with Jakarta Post, Kapanlagi.com, Bubu.com, Kompas.com and many others is in the pipeline. Not to mention some big corporate is looking for Indonesian partner and the other way around.
So, it's my time to convert my network and knowledge into a real equity. It's never a secure environment in the entrepreneur world, but surely it's challenging and will be rewarding!
In the entrepreneur world, the risk is always there, not to be able to provide yourself a sustainable income, to provide your family their needs or even to provide your company with enough revenue and then can't provide their salary. But this is the key why an entrepreneur works harder than the one in the corporate world.
In corporate world, your CV is your asset. It is better fill in with all the good one and avoid the failure. So, you can't do any mistake. That's why most of them will not risk to initiate any new things. They can't afford risk so to speak. Most people will choose working slower and assess all the risk before doing anything.
On the other hand, in an entrepreneur world, we are good if we make business. And it's ok to make mistake, especially if we start to do new business. Our most value is building our own equity and asset.
So, what do I get the most when working in a corporate world? The answer is the network and massive resources. It was a great experience to get to know some of the best company in the world. And by working with them side by side, I understand how they think, what they need and to establish a personal relationship with them. But most of this value is not going to sustain, people come and go, business is so dynamic and the ecosystem is always changing.
Now I put myself in the position as an enabler. So many company and people with different value need somebody else or some other company to partner with. By having all the network, now I have to convert all of those become a real equity, an ownership that will grow into new business.
Within just a month, I have worked with Jakarta Post, Kapanlagi.com, Bubu.com, Kompas.com and many others is in the pipeline. Not to mention some big corporate is looking for Indonesian partner and the other way around.
So, it's my time to convert my network and knowledge into a real equity. It's never a secure environment in the entrepreneur world, but surely it's challenging and will be rewarding!
Sunday, February 06, 2011
Plasa.com & Mojopia, End of My Journey
Today I officially announced that I am no longer the Chief Innovation Officer of Plasa.com & Mojopia. I am grateful to be a part of Telkom family for almost 2 years, the giant Indonesian legacy that owns Plasa.com. It's also a relieve to get back to my entrepreneur life, in which I have the freedom to have more personal time and inspire others.
Together with Shinta W. Dhanuwardoyo, we completed the eBay and Microsoft as being the most crucial and most important partnerships for Plasa.com. I think the ultimate legacy that we have achieved was mapping Plasa.com as a serious and prominent ecommerce player in the country by bringing eBay brand to be in exclusive partnership with Plasa.com.
Looking back the experience, my biggest doubt was whether I am ready to be part of Telkom culture that will be very different to my entrepreneur life. One key thought that helps me to decide was the opportunity to build something meaningful for Indonesia, a platform in which the future creative entrepreneur will be born. This was something that I have been working for the longest time.
We were given the vision of superportal, where we can find various Internet services. After a few round of discussion, we agreed it’s hard to enter a market without a very focus objective, so we decided to focus on ecommerce first. We believe that Indonesia needs ecommerce to be the platform for creative entrepreneurs. We have to invest early on positioning Plasa.com to build this value proposition.
But given the business consideration, it’s hard to see ecommerce will take off as a profitable and sustainable business in a short period of time. In the end, we decided to mix three business model altogether, in which we build Content Provider in the short time to get our financial engine working, then we provide Digital Advertising services and build our advertising inventory, lastly to build the Ecommerce platform that will be sustainable and scalable in the long run.
We came up with Mojopia name to be used as content and advertising services. Aligning with Telkomsel content strategy that will concentrate on sport content, we are able to secure Barclay Premiere League as the Official Mobile Partner and starting to monetize the content through Telkomsel. We are yet to tap the big potential offered by this premium intellectual property rights.
To build our value proposition in ecommerce, we approach eBay to do the Cross Border Trading, in which we recruit merchant from Indonesia and sell the products globally through eBay. Soon we are rolling the aggregation services to help the not so ready Indonesian Small Medium Enterprise to sell online. A friend at eBay says this: successful partnership is not from the company behind it, but the people behind it. Our team at Plasa has bring so much value on this partnership and I hope we leave a strong partnership with the giant in ecommerce.
We are also left with the email legacy from the old days of Plasa.com. Having Microsoft as our partner is truly a remarkable achievement. We are really happy to join forces combining our users and Microsoft technology. With the right direction, this email services easily become one of the most sought after solution for education.
Quoting from “Delivering Happiness” by Tony Hshieh – the founder of Zappos.com, he mention that the real asset is the business pipeline, not only the people. People can come and go, and company have to stand on its own. So, we have to build a business process in which it’s not depend so much on the people, but everyone will contribute to build the building blocks to strengthen the pipeline.
I believe I have infused the spirit of creative entrepreneurship inside the organization. And Telkom teach me how to be accountable and working with massive scale. I have spent almost 2 years of my life working side by side with my team at Plasa.com & Mojopia. They are the poster child of this new wave industry, combining the creative entrepreneurship and the scale needed to make it truly as a creative industry. I envision to build a strong foundation for Indonesian creative entrepreneur, now I expect somebody to take over the torch to make it really big.
It's time for me to move on now. I don't want to say good bye to Plasa.com & Mojopia, since I will look at them closely as they are dear to my heart. And to my beloved team at Plasa.com & Mojopia, we will work closely again soon! Thanks to everybody at Telkom, I learn as much as I contribute to this family. And thanks to my best friend, Shinta, to realize both of our vision together!
Together with Shinta W. Dhanuwardoyo, we completed the eBay and Microsoft as being the most crucial and most important partnerships for Plasa.com. I think the ultimate legacy that we have achieved was mapping Plasa.com as a serious and prominent ecommerce player in the country by bringing eBay brand to be in exclusive partnership with Plasa.com.
Looking back the experience, my biggest doubt was whether I am ready to be part of Telkom culture that will be very different to my entrepreneur life. One key thought that helps me to decide was the opportunity to build something meaningful for Indonesia, a platform in which the future creative entrepreneur will be born. This was something that I have been working for the longest time.
We were given the vision of superportal, where we can find various Internet services. After a few round of discussion, we agreed it’s hard to enter a market without a very focus objective, so we decided to focus on ecommerce first. We believe that Indonesia needs ecommerce to be the platform for creative entrepreneurs. We have to invest early on positioning Plasa.com to build this value proposition.
But given the business consideration, it’s hard to see ecommerce will take off as a profitable and sustainable business in a short period of time. In the end, we decided to mix three business model altogether, in which we build Content Provider in the short time to get our financial engine working, then we provide Digital Advertising services and build our advertising inventory, lastly to build the Ecommerce platform that will be sustainable and scalable in the long run.
We came up with Mojopia name to be used as content and advertising services. Aligning with Telkomsel content strategy that will concentrate on sport content, we are able to secure Barclay Premiere League as the Official Mobile Partner and starting to monetize the content through Telkomsel. We are yet to tap the big potential offered by this premium intellectual property rights.
To build our value proposition in ecommerce, we approach eBay to do the Cross Border Trading, in which we recruit merchant from Indonesia and sell the products globally through eBay. Soon we are rolling the aggregation services to help the not so ready Indonesian Small Medium Enterprise to sell online. A friend at eBay says this: successful partnership is not from the company behind it, but the people behind it. Our team at Plasa has bring so much value on this partnership and I hope we leave a strong partnership with the giant in ecommerce.
We are also left with the email legacy from the old days of Plasa.com. Having Microsoft as our partner is truly a remarkable achievement. We are really happy to join forces combining our users and Microsoft technology. With the right direction, this email services easily become one of the most sought after solution for education.
Quoting from “Delivering Happiness” by Tony Hshieh – the founder of Zappos.com, he mention that the real asset is the business pipeline, not only the people. People can come and go, and company have to stand on its own. So, we have to build a business process in which it’s not depend so much on the people, but everyone will contribute to build the building blocks to strengthen the pipeline.
I believe I have infused the spirit of creative entrepreneurship inside the organization. And Telkom teach me how to be accountable and working with massive scale. I have spent almost 2 years of my life working side by side with my team at Plasa.com & Mojopia. They are the poster child of this new wave industry, combining the creative entrepreneurship and the scale needed to make it truly as a creative industry. I envision to build a strong foundation for Indonesian creative entrepreneur, now I expect somebody to take over the torch to make it really big.
It's time for me to move on now. I don't want to say good bye to Plasa.com & Mojopia, since I will look at them closely as they are dear to my heart. And to my beloved team at Plasa.com & Mojopia, we will work closely again soon! Thanks to everybody at Telkom, I learn as much as I contribute to this family. And thanks to my best friend, Shinta, to realize both of our vision together!
Saturday, January 15, 2011
Kekinian dalam Kesenian, Mungkinkah?
Dangdut adalah budaya pop, sedang wayang dan tarian daerah adalah kesenian yang dulunya merakyat, tetapi kini menjadi tersisih. Dangdut menjadi atraksi ketika digunakan dalam keseharian, dimanfaatkan untuk merepresentasikan budaya masal. Wayang, dan tarian daerah dulunya adalah bagian dari ritual kehidupan rakyat. Tetapi kini dengan lunturnya ritual, maka wayang dan tarian daerah tidak lagi mampu menjadi atraksi. Kesenian ini digantikan oleh tayangan instan melalui televisi, film ataupun media lainnya.
Selain itu, saat ini kesenian banyak menjadi high art. Menjadi budaya yang harus diapreasiasi dan dilestarikan. Mengkonsumsi high art hanya sesuai untuk kalangan kelas tinggi di mana proses konsumsi kesenian hanya untuk kepentingan menciptakan citra bahwa mereka apresiatif terhadap produk kesenian. Masyarakat luas tidak lagi merasakan unsur hiburan dari produk kesenian itu sendiri. Pasarnya ada tetapi menjadi niche, karena tidak mewakili kebutuhan masyarakat luas.
Mengapa kesenian menjadi sesuatu yang adi luhung dan hanya bisa dilestarikan tetapi tidak bisa dinikmati oleh rakyat banyak? Mengapa budaya pop seperti film dan musik bisa dinikmati oleh khalayak banyak tanpa harus dilestarikan?
Budaya pop lahir karena mampu merepresentasi semangat zaman. Sedang kesenian merupakan potret atas satu momen di zaman tertentu. Mereka menjadi usang karena tidak lagi mampu merepresentasikan zaman yang berbeda. Atau demikian adi luhungnya kesenian itu dan mereka menolak untuk berubah wujud untuk menjadi bisa dinikmati tanpa harus dilestarikan.
Memahami Kepentingan Pasar
Di dalam ilmu pemasaran, kita mengenal bahwa suatu produk perlu memiliki kanal distribusi untuk mencapai pasarnya. Sebagai contoh, melalui kanal televisi, jumlah banyaknya orang yang bisa menikmati program di situ jauh melebihi dari bioskop. Televisi memiliki model bisnis pendapatan dari iklan. Film memiliki model bisnis dari tiket. TV kabel memiliki model bisnis dari berlangganan. Pemirsa televisi dan penonton film menyukai konten yang relevan dengan mereka. Konten ini tersedia untuk mereka dan melalui jalur distribusi yang mampu menyediakan kebutuhan akan hiburan di mana pelanggan berada.
Semuanya memiliki kepentingan bisnis untuk mendukung ekosistem distribusi ini. Mulai dari pemilik brand yang ingin memperkenalkan produknya melalui media televisi dan film, hingga kreator konten dan pemilik media.
Ketika kita berbicara kesenian, bagaimana jalur distribusinya? Apakah kesenian ini diminati oleh masyarakat sehingga banyak pendukung kepentingan yang mau mengasosiasikan produknya dengan mendukung kesenian? Jika jawabnya tidak, tentu hal ini menjadi problem dari produk kesenian itu sendiri. Tanpa kemampuan menjadi daya tarik bagi pasar, tentu tidak ada produk ataupun media yang bersedia menjadi jalur distribusinya.
Jadi jika kita ingin membuat kesenian menjadi relevan, kita perlu mulai dari distribusi dari produk kesenian untuk memiliki kepentingan komersial. Kita perlu menjawab apakah media televisi, film ataupun mobile memiliki kepentingan untuk menampilkan produk kesenian itu.
Olah raga perlu berubah bentuk untuk mengikuti pola distribusi dan jam tayang televisi seperti halnya bulutangkis sehingga lebih menarik bagi pemirsa, pemiliki media dan pada akhirnya pemilik brand. Musik perlu berubah bentuk menjadi nada sambung pribadi yang tentunya sangat berbeda dengan musik yang diperdengarkan melalui radio ataupun yang ditonton melalui televisi sebagai klip video. Olah raga dan budaya pop tidak memiliki beban berat untuk tidak boleh berubah karena mereka tidak diberikan label sebagai kesenian adi luhung.
Menciptakan Ritual Baru
Jika kembali kepada hakekat relevansi, maka meskipun kesenian tidak lagi menjadi relevan, bisa saja para pelaku dari kesenian yang menjadi relevan. Konser musik dan pementasan seni di sekolah-sekolah adalah buktinya. Para penonton tidak datang karena pertunjukan seninya, mereka datang karena pelaku kesenian adalah bagian dari keluarganya. Jadi salah satu metode pelestarian kesenian adalah menjadikannya bagian dari ritual pendidikan.
Acara Ngaben di Bali menjadi acara yang paling banyak ditunggu-tunggu oleh para turis. Jember Fashion Week yang awalnya dicaci oleh penontonnya kini menjadi acara wajib bagi para fotografer dan turis yang datang untuk menyaksikannya. Hal ini terjadi karena adanya konsistensi untuk menciptakan sesuatu yang atraktif secara kontinyu.
Produk kesenian bisa saja dibuat seperti itu. Dengan misalnya menciptakan Indonesia Arts Week yang menampilkan kesenian dengan skala yang gigantis dan menampilkan sosok kekinian melalui hadirnya artis, bisa dibuat tampilan kesenian yang memikat. Tampilan ini dibuat secara rutin menjadi ritual raksasa yang pantas dihadiri secara masal dan dihadiri oleh turis. Dalam hal ini perubahan skala ini mampu menciptakan kepentingan ekonomis bagi penyedia tempatnya, yang mampu menjadi agenda wisata. Dengan menciptakan kepentingan ekonomis, maka penyelenggara jasa wisata dan perjalanan akan mendapat manfaat sehingga mereka akan mau menjadi pendukung finansial dari kegiatan semacam ini. Dengan menciptakan ritual dalam skala urban di mana kota menjadi kanvas dan terselenggara secara rutin, maka masyarakat umum menjadi terlibat dan mendapat manfaat.
Context and Content
Konten dari kesenian adalah produk dari kesenian itu sendiri. Konteks dari kesenian adalah lokasi di mana produk kesenian diciptakan. Konteks bisa juga merupakan kanal distribusi media di mana produk kesenian ditampilkan.
Ambil contoh Bali, dengan budayanya yang unik dan ritual yang kuat, Bali menjadi atraksi turis. Dengan kepentingan ekonomi, maka kesenian menjadi model bisnis yang berkesinambungan. Konteksnya adalah lokasi Bali yang eksotis dan kontennya adalah semua unsur budaya di Bali yang dinikmati oleh para turis. Konteks dan konten bekerja sama menciptakan ekosistem yang menjadi destinasi wisata.
Banyak produk kesenian yang tidak memiliki kekuatan ekosistem konteks dan konten karena sudah tidak relevan lagi. Nah, jika kita ingin menciptakan kebutuhan lagi, ada variabel yang bisa dilakukan, mengubah konteks, mengubah konten atau mengubah keduanya.
Guruh Soekarno Putra mengubah konten dari produk kesenian yang tadinya adi luhung menjadi budaya pop yang atraktif. Tari-tarian dari beragam daerah bisa dihadirkan di dalam satu panggung dengan gubangan musik yang baru.
Lenong Rumpi mengubah konteks dari kesenian yang hanya dikonsumsi di gedung budaya untuk tampil di televisi dan menghadirkan artis dan selebriti untuk menjadi atraksi dan konsumsi masyarakat luas. Mang Ujo mengubah angklung yang tadinya menampilkan lagu daerah menjadi atraksi partisipatif yang relevan untuk tampil di televisi dan kepentingan korporasi yang ingin melibatkan audiensnya.
Tanpa wacana pelestarian, kesenian menjadi relevan dengan zaman karena mengizinkan untuk adanya perubahan atas konten dan konteks.
Selain itu, saat ini kesenian banyak menjadi high art. Menjadi budaya yang harus diapreasiasi dan dilestarikan. Mengkonsumsi high art hanya sesuai untuk kalangan kelas tinggi di mana proses konsumsi kesenian hanya untuk kepentingan menciptakan citra bahwa mereka apresiatif terhadap produk kesenian. Masyarakat luas tidak lagi merasakan unsur hiburan dari produk kesenian itu sendiri. Pasarnya ada tetapi menjadi niche, karena tidak mewakili kebutuhan masyarakat luas.
Mengapa kesenian menjadi sesuatu yang adi luhung dan hanya bisa dilestarikan tetapi tidak bisa dinikmati oleh rakyat banyak? Mengapa budaya pop seperti film dan musik bisa dinikmati oleh khalayak banyak tanpa harus dilestarikan?
Budaya pop lahir karena mampu merepresentasi semangat zaman. Sedang kesenian merupakan potret atas satu momen di zaman tertentu. Mereka menjadi usang karena tidak lagi mampu merepresentasikan zaman yang berbeda. Atau demikian adi luhungnya kesenian itu dan mereka menolak untuk berubah wujud untuk menjadi bisa dinikmati tanpa harus dilestarikan.
Memahami Kepentingan Pasar
Di dalam ilmu pemasaran, kita mengenal bahwa suatu produk perlu memiliki kanal distribusi untuk mencapai pasarnya. Sebagai contoh, melalui kanal televisi, jumlah banyaknya orang yang bisa menikmati program di situ jauh melebihi dari bioskop. Televisi memiliki model bisnis pendapatan dari iklan. Film memiliki model bisnis dari tiket. TV kabel memiliki model bisnis dari berlangganan. Pemirsa televisi dan penonton film menyukai konten yang relevan dengan mereka. Konten ini tersedia untuk mereka dan melalui jalur distribusi yang mampu menyediakan kebutuhan akan hiburan di mana pelanggan berada.
Semuanya memiliki kepentingan bisnis untuk mendukung ekosistem distribusi ini. Mulai dari pemilik brand yang ingin memperkenalkan produknya melalui media televisi dan film, hingga kreator konten dan pemilik media.
Ketika kita berbicara kesenian, bagaimana jalur distribusinya? Apakah kesenian ini diminati oleh masyarakat sehingga banyak pendukung kepentingan yang mau mengasosiasikan produknya dengan mendukung kesenian? Jika jawabnya tidak, tentu hal ini menjadi problem dari produk kesenian itu sendiri. Tanpa kemampuan menjadi daya tarik bagi pasar, tentu tidak ada produk ataupun media yang bersedia menjadi jalur distribusinya.
Jadi jika kita ingin membuat kesenian menjadi relevan, kita perlu mulai dari distribusi dari produk kesenian untuk memiliki kepentingan komersial. Kita perlu menjawab apakah media televisi, film ataupun mobile memiliki kepentingan untuk menampilkan produk kesenian itu.
Olah raga perlu berubah bentuk untuk mengikuti pola distribusi dan jam tayang televisi seperti halnya bulutangkis sehingga lebih menarik bagi pemirsa, pemiliki media dan pada akhirnya pemilik brand. Musik perlu berubah bentuk menjadi nada sambung pribadi yang tentunya sangat berbeda dengan musik yang diperdengarkan melalui radio ataupun yang ditonton melalui televisi sebagai klip video. Olah raga dan budaya pop tidak memiliki beban berat untuk tidak boleh berubah karena mereka tidak diberikan label sebagai kesenian adi luhung.
Menciptakan Ritual Baru
Jika kembali kepada hakekat relevansi, maka meskipun kesenian tidak lagi menjadi relevan, bisa saja para pelaku dari kesenian yang menjadi relevan. Konser musik dan pementasan seni di sekolah-sekolah adalah buktinya. Para penonton tidak datang karena pertunjukan seninya, mereka datang karena pelaku kesenian adalah bagian dari keluarganya. Jadi salah satu metode pelestarian kesenian adalah menjadikannya bagian dari ritual pendidikan.
Acara Ngaben di Bali menjadi acara yang paling banyak ditunggu-tunggu oleh para turis. Jember Fashion Week yang awalnya dicaci oleh penontonnya kini menjadi acara wajib bagi para fotografer dan turis yang datang untuk menyaksikannya. Hal ini terjadi karena adanya konsistensi untuk menciptakan sesuatu yang atraktif secara kontinyu.
Produk kesenian bisa saja dibuat seperti itu. Dengan misalnya menciptakan Indonesia Arts Week yang menampilkan kesenian dengan skala yang gigantis dan menampilkan sosok kekinian melalui hadirnya artis, bisa dibuat tampilan kesenian yang memikat. Tampilan ini dibuat secara rutin menjadi ritual raksasa yang pantas dihadiri secara masal dan dihadiri oleh turis. Dalam hal ini perubahan skala ini mampu menciptakan kepentingan ekonomis bagi penyedia tempatnya, yang mampu menjadi agenda wisata. Dengan menciptakan kepentingan ekonomis, maka penyelenggara jasa wisata dan perjalanan akan mendapat manfaat sehingga mereka akan mau menjadi pendukung finansial dari kegiatan semacam ini. Dengan menciptakan ritual dalam skala urban di mana kota menjadi kanvas dan terselenggara secara rutin, maka masyarakat umum menjadi terlibat dan mendapat manfaat.
Context and Content
Konten dari kesenian adalah produk dari kesenian itu sendiri. Konteks dari kesenian adalah lokasi di mana produk kesenian diciptakan. Konteks bisa juga merupakan kanal distribusi media di mana produk kesenian ditampilkan.
Ambil contoh Bali, dengan budayanya yang unik dan ritual yang kuat, Bali menjadi atraksi turis. Dengan kepentingan ekonomi, maka kesenian menjadi model bisnis yang berkesinambungan. Konteksnya adalah lokasi Bali yang eksotis dan kontennya adalah semua unsur budaya di Bali yang dinikmati oleh para turis. Konteks dan konten bekerja sama menciptakan ekosistem yang menjadi destinasi wisata.
Banyak produk kesenian yang tidak memiliki kekuatan ekosistem konteks dan konten karena sudah tidak relevan lagi. Nah, jika kita ingin menciptakan kebutuhan lagi, ada variabel yang bisa dilakukan, mengubah konteks, mengubah konten atau mengubah keduanya.
Guruh Soekarno Putra mengubah konten dari produk kesenian yang tadinya adi luhung menjadi budaya pop yang atraktif. Tari-tarian dari beragam daerah bisa dihadirkan di dalam satu panggung dengan gubangan musik yang baru.
Lenong Rumpi mengubah konteks dari kesenian yang hanya dikonsumsi di gedung budaya untuk tampil di televisi dan menghadirkan artis dan selebriti untuk menjadi atraksi dan konsumsi masyarakat luas. Mang Ujo mengubah angklung yang tadinya menampilkan lagu daerah menjadi atraksi partisipatif yang relevan untuk tampil di televisi dan kepentingan korporasi yang ingin melibatkan audiensnya.
Tanpa wacana pelestarian, kesenian menjadi relevan dengan zaman karena mengizinkan untuk adanya perubahan atas konten dan konteks.
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