14 February – 1 March 2004
Local Hosts: Singapore Chapter
c/o Centre for Graphics and Imaging Technology
Nanyang Technological University
Fax: 6792 4117
Figure: Visiting the venue of Graphite 2004, which will be held at the impressive facilities of
6.1.1 Centre for Graphics and Imaging Technology
Started in 1989 as the Computer Graphics Centre, the Centre now, together with industrial partners, the Centre now serves as the focal point for graphics and imaging related research and development activities among the university, industry, and business. It aims to advance, promote and transfer such technology to local industry and the international community through training courses, collaboration, consultancy, seminars, and publication. Research in CGIT is conducted by faculty members, full-time and part-time postgraduate students, and undergraduate students of the School of Computer Engineering (SCE), the School of Electrical and Electronic Engineering (EEE), the School of Mechanical and Production Engineering (MPE), and the School of Communication and Information (SCI).
During the delegation’s visit to the Centre, Dr KC Wong showed etails of the work that they have been dong to develop Maya tools to provide an easy interface for creative people. This work includes tools to easily animate bird flight and snakes.
Figure: Dr Wong welcomes the delegation
Alain Chesnais presented a talk “Current Trends in Computer Graphics” to staff and students of Nanyang Technical University.
Figure: Alain being introduced by YT
Local Hosts: Arianto Bigman and Roy Adimulyo
6.2.1 The Animator Forum
Jl.Rathkamp AA-10/1 Duren Sawit
Started in 1999 the Animator Forum is a non profit organization, providing a forum for animators and animation enthusiast in Indonesia to get to know each other, sharing knowledge and experience. This forum was created to encourage a productive climate for animation development in Indonesia. Everyone is invited. The Forum often has events with 60-100 attendees. Their biggest events have been together with digital studios including an animation and visual effects conference, technical workshop, exhibition and presentations.
In Indonesia, most of university work is in graphic design, while animators attend colleges such as digital studio, cybermedia college. Between 75-90 students attend each 15 month course. Most stay as free lancers (50%) in Indonesia. Maya taught although at $2000 for a licence in Indonesia it is hard for most companies to afford it. 3DS max is typically used in industry, while SoftImage is also used in postproduction.
There are only 2 games companies, but 9 TV channels wanting a lot of commercial work. In the last 2 years the movie industry has been growing significantly. The consensus is that Indonesia needs more exposure. This can be perhaps achieved by links off the SEAGRAPH and SIGGRAPH websites
Figure: Setting the visit agenda with Roy and Ari
6.2.2 Visit to Eltra Studio, a post production house
Jl. Raya Kedoya Al Kamal No. 7
Wibisana Wibawa: President Director
Bimo Pamungkas: General Manager
The work of Eltra Studio is mainly involved with TV commercials. After a tour of the facilites a general discussion was held on the roof with many graphics professionals in Jakarta.
Wibisono: Free lance production
Bullitt Sesariza: Art director Matahari studios - game developers
Henry (Vince) Iswaratioso: Executive Director Polaris-net - render farm for architectural visualisation
Andi Boediman: President Director Digital Studio
David Normal, Chair Bali SIGGRAPH Chapter
Figure: Tour of the Eltra Studio facilities
Roy Adimulyo, Animator Forum [community]
Bullit Sesariza, Animator Forum
Juliana Anderson, Animator Forum
Andi S. Boediman,
Sonny, Freelance Production [production / animation]
Lucky Nugroho, The Post Office [post production]
Daniel Harjanto, Next Animation [animation]
Syah Inderaprana [Jindol], Pixel Effects [production / post production]
Andreas Bastedo, Director PT. TIGA Dimensi Solusi Indonesia
Deswara Aulia, executive Producer Dementia animation
Daniel Harjanto, Managing Director PT. Dunia Animasi Rabani
Syah Inderaprana, Director Pixel effects
Rudi Setiawanm, Sinz Animation
Suzanna V. Mokalu, General Manager, Cybermedia College
Luck Nugroho, Operations Manager The Post Office
Maria Tjhin, General Manager Castle Production
Meeting at Jakarta Design Centre with 40 leading Indonesian graphics professionals.
The meeting was chaired by Roy Adimulyo from AF. Firstly Alain gave his talk on trends in computer graphics. This was followed by:
Andi Boediman: graphics education in
At Universities, graphics education is only part of visual communication. Vocational training is provided by a number of institutes, collegesand training centres. The biggest problem facing CG in Indonesia is the exchange rate which makes software and hardware prohibitively expensive and the fact that most people don’t speak English.
- CG Industry is only in advertising, CAD (Architecture and engineering) and motion graphics. Film and games are a small portion with most companies in
- Knowledge distribution - 200 million people, 18,000 islands
- Human resource distribution - lack of good teachers
- Standardization - no adopted standards
- Education material - no good quality material
- Lack of government support
- No communication/collaboration between key players
- Only a few animation events/seminars/exhibitions
- Distribution is most important
- Education centres need to be more common with substantial support
- Education material
- work with publishers
- use the Internet - only 3 or 4 mailing lists on CG - none on CG education
- use TV as education channel - make CG understandable to everyone
- work with schools and government
- develop closer relationships between industry and education
- tour to other centres to promote CG - high school road shows - but there areLOT of schools
- problem is still lack of people to do this
- support government initiative incurriculum
- invite international speakers to come and promote CG
- ITB asked by government to prepare curriculum graphics, photograph and design - only at operator level
- Yogya animation seminar and exhibition
- FGD (printing industry) - FGD-Expo - 17,000 attendees
- lot of interest amongst young people
- Indonesia has a lot of talent for visuals
- competitive human resource cost
- very big local market size - but still consumer of foreign film
- network of professionals to be invited
- good education material
- endorsement - to get support from government - government will not allow the creation of new schools - each new school proposed must have at least 2 x MSc level teachers
- open a new market - get attendees from the region eg China and
- a major computer graphic event
Figure: Roy introduces Alain
Wong Lok Dian: Game programmer, a personal presentation
- Most people interested in CG research will go do IT and CS courses. Universities take their curriculae from outside mainly from USA and
- CG an option of 30 hours
- Students can also do computer vision
- People are not used to doing CG research in Indonesia - most research is for government
- Most research in algorithms and AI
- Students typically have to learn most CG themselves from Internet
- They can also learn through the local game developers community
Andreas Bastedo: Christian University of
- Students study in Informatics, does include some studying some games
- Visual communication design is only at the application level
- visual effects, broadcast etc
- do teach some global illumination eg raytracing
- using 3DS max, mental-ray - only user level
Daniel Harjanto: Industry perspective
Daniel has been working in the CG since 1983, mainly doing CAD using Intergraph workstations
- Small community - same people still involved
- Mainly TV commercials
- No visualisation for weather forecast
- Some CG for manufacturing design - for aircraft
- Almost 500 members on CG mailing list for
- IndoCG - new community formed in July 2003 as a portal for Indonesia for CG artists
- Games industry - currently 2 companies (used to be 3)
- Post production houses - before 1997 there were 7 - now more than 20
- Engineering/architecture - a couple using CAD visualization
- Film - more than 50 (Jakarta more than 25) - mostly in Java
- Digital divide between Jakarta/Java and the rest of Indonesia - little internet outside Java (18,000 islands)
- Some companies have their own research and training facilities
- Industry still have to employ people even if their course/school not acredited by Government
- Industry judged by competence - government (for contracts) judge by certificates/paper
- There is some industry/education collaboration eg Digital Studio
- Indonesian people have talent but lack traditional skills eg story telling, timing etc makes it difficult to enter global market
Figure: Questions about Indonesian CG industry for Daniel
Figure: YT describing SEAGRAPH’s plans for the region
The evening session was a typical meeting of the Animator Forum and attracted over 90 attendees. Highlights of the numberous presentations (mainly in Indonesian) were David Normal’s presentation in English and Indonesian on his plans for Baligraph, the proposed SIGGRAPH chapter in Bali to bring together foreign and Indonesian graphic artists and the Katatmata studios showing their animations.
Figure: David Normal presenting the proposed SIGGRAPH Chapter on Bali
6.3.1 Ateneo De Manila University: Meeting of Minds
The Ateneo de Manila University was initially a primary school, established by Spanish priests in 1859. In 1621, Pope Gregory XV authorized the San Ignacio, through the archbishop of Manila, to confer degrees in theology and arts. Two years later, King Philip IV of Spain confirmed the authorization, making the school both a papal and a royal university, thus the first university in the Philippines and in Asia. In 1959, the Ateneo became a university and in 1977, the University opened a new campus for its professional schools in Salcedo, in the bustling business district of Makati. Today, nearly 140 years after its beginnings, the Ateneo de Manila University is among the leading universities in the Philippines.
On Friday 20 February, SIGGRAPH Manila hosted the “Meeting of Minds” to bring together local "activists" and the delegation to explore, discuss and support the generation and dissemination of information on computer graphics and interactive techniques in the Philippines and the Asia Pacific Region.
Fatima Lasay (SIGGRAPH Manila coordinator)
Ramon “Richie” Lerma (Ateneo Art Gallery)
Dondon Carlos (Advanced Science and Technology Institute (ASTI/DOST)
Glenn de Leon (Office for International Programs/OIP)
Sandra Lovenia (Department of Information Systems and Computer Science/DISCS)
Sacha Chua (Ateneo/DISCS)
Eric Vidal, Lecturer, Ateneo de Manila University
Russell Santos (Ateneo CompSAT)
Simon Villaruel (Ateneo-Interactive Ateneo/iAteneo)
Brian Bringas (College of St. Benilde-School of Design and Arts, Multimedia Arts Program)
Vanessa Puente (College of St. Benilde-School of Design and Arts, Multimedia Arts Program)
Norelyn Babiera (Fiera de Manila, Inc./GraphicExpo)
Luis Sarmenta (Ateneo Java Wireless Competency Center/DISCS)
Fr. Rene Javellana (Fine Arts Program, Ateneo)
Rhandley Cajote (University of the Philippines, College of Engineering, Dept of Electronics and Electrical Engineering/EEE)
Rowena Cristina Guevara (University of the Philippines, College of Engineering, Dept of EEE)
Ruben DF Defeo, Florentina Colayco, Ruben De Jesus, Leonardo Rosete (UP College of Fine Arts)
Kailah Ramchandani, Link Commercial
Martin Gomez, Ateneo de Manila University
The day started with a visit by the delegation to facilities on Ateneo including the Ateneo Java Wireless Competency Center, and Department of Information Systems and Computer Science.
Figure: Students hard at work
Ritchie Lerma was the master of ceremonies for the day. The meeting was opened by Dr Handleness and then the presentations began with Alain giving his talk on “Future Trends in Computer Graphcis”. All talks were simulcast to a number of Universities around Philippines. Norelyn Babiera then described Fiera de Manila Inc., which is a full service exhibition company which organises and manages trade shows, conferences, in-store promotions, selling missions, corporate product launchings, and special events. Of particular interst id Graphics Expo 2004, now in its 9th year and due to be held at the Philippine Trade Training Center 16-19 June. This expo covers: graphic design, digital imaging and photography, pre-press and print production, large format advertising, web publishing and multimedia and animation. The number of exhibitors is typically 65-75 with 120 booths and some 5,000 visitors. Attendees for previous years are: 5% government, education, students, 34% design studios, ad agencies, photographers, 27% businessmen, 17% commercial printers, publishers and 17% IT professionals.
Jun Miranda went on to tell the audience about the Philippine Center for Creative Imaging. Founded in 1998 the Center is an innovative learning facility that combines art and digital technology. It was established to answer the need for intensive, hands-on personal training for graphic designers, visual communicators, multimedia practitioners, and photographers in the Philippines. It is a recognised certified Adobe, macromedia, Kodak, Apple, Epsom training facility which provides: provides free public seminars, eg on photography, photograph exhibits, product launches, trade shows and provincial road shows. The teachers are practicing artists, certified experts or instructors. The Centre offers 42 photography and graphics-oriented courses
Figure: Ritchie introduces the day
Daniel Enriquez then described Multimedia Arts at the College of Saint Benilde, De La Salle University. This is the only Bachelor degree program of its kind in the country. The objective is to combine text, graphics, speech, sound and images and to link traditional art and design concepts with technology. The curriculum of the 3½ year degree comprises: arts foundation, photography, computer graphics (photoshop etc), use of tools, web design and production, video, 2D animation - cell, clay animation, flash animation, 3D animation - creative use of software, interactive authoring - CD or DVDs, interctive gaming (new feature - 3 electives), and sound (multimedia sound production).
DISCS at Ateneo University offers a series of electives to CS students including: introduction to MM eg colour theory, compression; Electronic pubishing eg desktop publishing, typesetting for electronic publishing; CG program eg basic mathematics, OpenGL programming; Computer Aided Instruction eg IT in the classroom, online tutorials/educational packages; Web page design eg design concepts and techniques, HTML; 3D animation and modelling eg theories, geometry; Human computer interaction, underlying principles, psychology and physiology; and an introduction to flash scripting.
The Department of Electrical and Electronic Engineering, College of Engineering at the University of Philippines has a DSP Laboratory established in 1990 with main research groups: Speech, Audio, Digital image, DSP in communications. Some of the research presented by Rhandley Cajote includes: machine vision: Soccer playing robot, stereo ranging, motion from optical flow; Document processing and analysis; pattern analysis and recognition (handwriting recognition, graph anaylis); video coding and analysis; and, image processing eg painting identification (based on colour preference), finger print classification, contour line extraction, invisible watermarking for PDF, real world image segmentation using stereo. The DSP laboratory is currently looking at more collaborations with other research groups, working with industry and the conversion of image processing and CG (this is a growing world wide phenomenon for which a conference, IEE VIE 2005 will be held in the UK in April 2005)
Dondon Carlos, Multimedia over IP Team Leader of ASTI (Advanced Science and Technology Institute), presented the Philippine Research, Education and Government Information Network - PREGINET. PREGINET is a nationwide broadband network that links academic, research, and government institutions in the Philippines. It interconnects institutions for research and education activities and spearheads the development of applications on areas such as distance education, telemedicine, agriculture, disaster monitoring and network technologies. PREGINET facilitates interchange of research information, research and training, collaboration, and access to international databases. As of 17/2/2004 there are 82 partner institutes and 10 international partners. The communities being addressed include:
- education eg digital libraries, host websites, distance learning, video conferencing
- agriculture eg Open Academy for Philippine Agriculture, provide information to farmers
- bioinformatics/telemedicine eg access to large databases (biomirror.preginet.net), organised workshop (1st Philippine Bioinformatics Workshop)
- government eg interconnectivity, host electronic local government units
- network R&D - testbed for next generation of network technologies, services and applications, grid computing, Philippine eLibrary
After lunch there were two parallel technical talks, “Real-time high fidelity graphics for archaeological site reconstructions” by Alan and “Extracting 3D models from 2D sketches” YT. The final presentation for this session was “A comparative review of recent shadow rendering algorithms for real-time applications” Eric Vidal, Ching Tan Room. That concluded the second part of the day’s activities.
Figure: Multimedia Arts at College of Saint Benilde
The delegation and a number of participants then went on to the Advanced Science ad Technoloy Institute, ASTI to see PREGINET at work providing high speed networking to the Philippines and the University of Philippines, EEE Dept for a tour of their labs.
Figure At ASTI Watching PREGINET at work
Figure: Visiting the DSP Lab, University of Philippines, Fatima with some of her art work on display there
The final event for the day was a gathering at the Aleneo Art Gallery for more talks and discussion as part of the 25th meeting of Artspeak. Ritchie again chaired the event which started with a talk by Martin Gomez entitled “Towards hybrid engineer-designers in the Philippines”. The goal is to merge art, design, science and technology achieving computational media design similar to MIT’s DBN courseware.
The Ateneo Art Gallery is widely recognized today as the first museum of Philippine modern art. It showcases works by postwar Filipino artists donated to the Ateneo de Manila University from 1959 to 1961 by the late Fernando Zóbel de Ayala (1924-1984). In 1967 the museum moved to spacious quarters on the Rizal Library ground floor where it has remained ever since. After the talk Ritchie gave us a guided tour of the Gallery.
Figure: Ritchie opens proceedings
In the morning before the delegation departed Manila, we visited a number of key media companies including:
- HolyCow Animation, a 2D and 3D animation facility, where in depth discussions were held with Marlyn Montano, the Managing Director, who is also President of the Animation Council of the Philippines. The Animation Council is a non-profit organization whose member companies specialize mainly in, but not limited to, either 2D or 3D animation. It is an organization recognized and supported by the Philippine government whose aim is to promote Filipino talent both locally and internationally.
Figure: Facility visits HolyCow Animation, Marlyn Montano on the right
- Philippine Center for Creative Imaging – described previously
- A photographic studio run by Narelyn’s husband
- Unitel Productions, the most multi-awarded production house in the Philippines. Our visit was hosted by Kailash Ramchandani
Figure: Discussions at the studio
Local Organisers: Alain Zaugg and MP Nathan, ACM SIGGRAPH Kuala Lumpur Professional Chapter
The dinner at the Bombay Palace was with the officers of the KL SIGGRAPH Chapter. During the dinner informal discussions were held about the previous and future planned activities for this active Chapter. Our hosts for the evening were Optidigit and ClickGrafix.
Optidigit’s virtual talent studio combines a master-apprentice type 18 month training situation with a production studio. ClickGraphix offers a wide selection of services and multimedia, digital animation and non-linear video editing products
Figure: Going over the details of the visit with MP Nathan and Alain
The KL SIGGRAPH Chapter arranged the meeting of graphic enthusiasts at the E-Innovation Centre, Creative Applications and Development Centre, in Cyberjaya. The event was to include screening of the Expose 1 Book Launching and Power Breakfast (internet TV show), Alain Chesnais’ talk on “Current Trends in Computer Graphics”, screening of the ACA Media Arts Festival and a mini exhibition of media companies in the afternoon.
Alain Zaugg, Executive Producer/Co. Director, Optidigit Sdn Bhd. (Chair KL SIGGRAPH Chapter)
M.P. Nathan, President/CEO, Astrio Sdn BhD Animation House (Vice Chair KL SIGGRAPH Chapter)
Steven Stahlberg, Animation Director/Co. Director, Optidigit Sdn Bhd. (Treasurer KL SIGGRAPH Chapter)
Dr Siti Mayiyam bt Shamsuddin, Head of Department, Department of Computer Graphics and Multimedia, Universist Teknologi
Datuk Dr. Mohamed Airf Nun, Chief Executive Officer, Multimedia Development Corporation Sd. Bhd.
Dr Muhammad Ghazie Ismail, Senior Vice President, Multimedia Development Corporation Sd. Bhd.
Kamil Othman, Vice President, Creative Multimedia, Multimedia Development Corporation Sd. Bhd.
Jag Dhaliwal, Vice President, Finance, Multimedia Development Corporation Sd. Bhd.
Ismal Mohamed, Project Manager, Multimedia Development Corporation Sd. Bhd.
Chin Palik Kum, Head of VRC, Multimedia Development Corporation Sd. Bhd.
Dr Nik Marzuki Nik Muhammad, Managing Director, VisualXtremes
Tunku Eddy Mudzaffar, Marketing, Asia-pacific videolab
Marc Calvin Gan, Motion gfx designer, Asia-pacific videolab
Michael Newberry, Xilar8
Evelyn Lee, EL Videographics
Figure: Early morning meeting with key people from the Multimedia Development Corporation
Alain Zaugg opened the meeting and then showed one of the Cyberjaya TV shows which included an interview with Expose 1 artists, Steven Stahlberg and Rob Chang. A copy of the excellent Expose 1 Book was then presented to Datuk Dr Mohamed Ariff Nun (CEO of MDC), En Kamil Othman (VP Creative Multimedia Departments), MDC and Alain Chesnais (President of ACM SIGGRAPH).
Figure: Presenting a copy of the Expose 1 book
The Malaysian Multimedia Super Corridor is a exciting 15x50 km corridor from Kuala Lumpur International Airport to Kuala Lumpur specially designed as an integrated environment for business and activities specialising in ICT and multimedia technologies. The corridor includes special cyberlaws, policies and practices to promote multimedia technology and a physical infrastructure of 2.5-10GB network. As a result there are now many exciting opportunities for multimedia activity in Malaysia and many companies are setting up, or locating offices there.
Figure: Working lunch discussing the potential of the Malaysian Multimedia Super Corridor for computer graphics in the region.
In the afternoon a mini-expo has held. This was a POSTAM initiative in collaboration with KL-SIGGAPH to present the work and talents of the CGI industry of Malaysia to the ACM SIGGRAPH delegation.
Figure: Exhibits at the expo MP Nathan presents “Action Cut Seminar”
Figure: Stan Lee presents Stan art
Figure: Watching the VR presentation
Figure: Michael Newberry of Xilar8 presents his virtual aquariums
Figure Evlyn presents El Videographics
Figure: There is even a whole University devoted to Multimedia
Local Organisers: Araya Choutgrajank, Chair of ACM SIGGRAPH Bangkok, Santi Laohaburanakit, Vice Chair ACM SIGGRAPH Bangkok
Figure: Discussions at dinner Alain, Santi, Barb, Araya, Alisa, Saksiri and YT
On the morning of Wednesday 25 February, a round table discussion was held at the Ministry for Information and Communication Technology, chaired by Santi was held to determine future direction of Thailand’s digital media industry. Attending:
Kruewal Somana, advisor to the Minister of Information and Communication Technology
Araya Choutgrajank, Chair of ACM SIGGRAPH
Santi Laohaburanakit, General Manager, Vithita Animation Co. Ltd., Vice Chair ACM SIGGRAPH
Suvicha Mingkwan, Manager, Kenan Institute Asia
Dr Napaporn Girapunthong, Senior Consultant, Kenan Institute Asia
Dr Frankie Roman, Chief-of-party, Thailand Competitiveness Initiative, Kenan Institute Asia
Dr Niracharapa Tongdhamachart, SIPA (Software Industry Promotion Agency)
Mr Teeranit Ratabavaraha,
Watanapun Krutasaen, Department of Visual Communication Design, Faculty of Decorative Arts,
The opening address was give by Kruewal Somana who emphasized that the government of Thailand will strongly develop IT sector - to compete with world wide standards. The opening talk was followed by the handing over, by Alain, of official certificate of ACM SIGGRAPH charter to the Bangkok chapter. Alain then gave his talk on ACM SIGGRAPH and SEAGRAPH and then the discussion began. Topics discussed included:
What should be the modest first steps for Bangkok SIGGRAPH?
Develop a networking facility - get universities and industry to get together
Is there a manual for Chapter activities?
Yes -details of facilities available for chapters
Bangkok Chapter’s website will be up middle of March
Thailand to craft its own strategy for digital content
YT Lee: Singapore case study, government side - forward looking, provides vision and funding for industry to position itself
Industry - depends on market, Singapore market too small - need to look outside own market
Alain: Canada Case study - 20 year initiative to build CG industry, Alias, SideFX, Softimage, Discreet Logic (3DS max)
How to make Thailand competitive, software accessibility, price barrier?
Go to key software suppliers and look at country wide strategy - best to be done at the end of a quarter, when companies are reporting their results
Work with competitors through the chapter to achieve lower prices through volume
Bangkok chapter negotiate with government?
No - chapter is the facilitator
Bigger package ordered, better deal is possible
How to overcome IPR problems in developing countries?
Must make clear stance to protecting IP - follow up with policy
Can you protect software from piracy?
No - more complicated mechanisms lead to more interest from pirates
Good example is the Apple way of doing things
Need more education explaining why these protections need to exist
Can ACM SIGGRAPH help identify the trends in the field?
through conference and activities - yes we can help see the future
We will see a MAJOR change in the way things are going to change - through the low cost GPUs
People must change to be able to adopt this new technology
Speakers to explain impact on industry and training institutes
Need to get CG courses in Universities up to date - now
Human resource development - how do we best do this?
Work with CGEMS project - both University and Vocational training
Key thing is what the goals are - get University and Industry to work together
Raise awareness - make festivals to show case what is possible
Females in CG?
Thailand girls still mainly in art
SIPA trying to build this
Korea has animation High School - start early
Balance between art and science? Too much money going to science
currently a lot of it is done out of school
SIGGRAPH membership is split between technical and art practitioners
CG industry is being driven by art eg films and games
Apart from Education what else can be done to grow industry?
Indetify what are the barriers to competitiveness
IP issues - look at Soho net organisation in London - various CG houses have pooled their resources to work together to compete effectively - interesting mix between competition and collaboration - don’t work alone - pool knowledge and know how on high quality resources
1. Continuous networking, locally, regionally, internationally
2. Investment in universities for the long term to focus on key initiatives
3. Work as a group to negotiate good deals
4. Education and building up HR skills, vocational skills, raise awareness, create exciting role models, art drives technology
5. Look at Soho net
Government needs to make it very clear what the strategic goals are:
then put the incentives in place, eg tax incentives, bring in knowledge/key people from outside, send your people out and hope they come back
previously little attention paid to locals
SIPA - now supports culture of Thai people - good skills, but lack numbers of peoples, and lack software tools
SIPA - non-profit - first time in history, can get eg low cost computers to local industry, from eg Microsoft gave PCs for 10% of cost, try to reduce broadband costs
SIPA - has full authority to help SMEs - talking up to 1 million units - Alain to act as negotiator/consultant for SIPA
Can SIGGRAPH help provide training for local people?
Travelling courses - help facilitate leading people to come to the region
Help with short term Human Resource development
Two level soultion
Short term - speakers providing training
Long term - support to Universities
Figure: The entrance to ICT
Figure: ACM SIGGRAPH Bangkok is officially chartered by Alain
In the afternoon presentations were made by a number of people to a large audience to further explore digital media in Thailand. Attendees included:
Dr Walaiporn Nakapan,
Saksiri Koshpasharin, Managing Director, Imagimax
KriengKrai Supornsahusrungsi, General Manager, Imagimax
Chahin Vanijwongse, Marketing Director, CyberPlanet Inititive Co. Ltd.
Hongthong Narongchai, Assistnat Managing Director, MotionMax Co. Ltd.
The first address was given by Manoo Oradeedolchet on SIPA and the Digital Content Industry. Opportunities for growth include:
- film and TV
- Thailand has a sizeable automotive industry
Thailand does not have any visibility in SW market compared with eg Ireland and India yet, but they want to reach $4 billion in five years. In 2000 there were about 20,000 software engineers in the country (India 410,000, Philippines 22,000, Malaysia 20,000, Korea 150,000, Japan 250,000, Ireland 200,000, China 180,000, Vietnam 10,000, Myanmar 5,000). SIPA trying to improve organization skills and personnel skills
- at least 100,000 software workers in 5 years to produce $4billion worth of SW products and services in:
- transaction based (enterprise) software
- animation and multimedia
- mobile software
- embedded systems/software
How SIPA plays its role
- help developing a large group of creative talent in digital content
- help create job opportunities
- help establish market access
The Thai Government will relax immigration law so foreigner experts can be encouraged to go there while Thailand builds up its own workforce. Training programs will be introduced for software specialists, expecially computer arts and there is a real need to create job opportunities for new graduates eg 1.5 hour project about Bhudda - jobs for 100 people for this local content project.
SIPA is pooling scattered talent into manageable resource pool
- provides “one source” access for small SMEs - need a large group to provide important bargaining platform - go from freelancers to entrepreneurs
- develop business model to get investors to work with clusters of freelancers
Thailand is making serious offer to the film making community that opportunities exist in this part of the world.
Promote training for animation and multimedia talent in 2d & 3D animation, gaming techniques etc.
- 3 different trial programs this summer to train 500 animators and CG artists in 3 ICT cities and
Starter Digital Content projects - workstudy/internship projects and experience building for new trainees
- 2 starter projects
- full length feature films with investiment of 50 million Baht
SIPA working in affiliation with Universities and software parks to provide skill upgrade, incubation services, laboratory services for new digital media startups
- will be Digital Content Studio and incubator centers in ICT Cities
- working with local companies on co-production arrangements
- SIPA receives six proposals, total value 1000 million Baht, creat up to 500 jobs in animation and MM related skills
- want to make youngster enthusiastic about the industry and its future
SIPA to make Thailand a Gateway to a large talent of digital talent workers
- ecommerce marketting and selling channel for Thai businesses to access global sourcing
- create TV programs - eg programs on “ICT Stars” to make the people recognisable to the local and global market
- ICT Star monthly journal - to introduce people and products
- road show programs and participation in world events - Japan, Korea and
Manoo Oradeedolchet’s very informative talk was followed by presentations by Alain, Alan and YT. These were followed by Suvicha Mingkwan on “Thailand as a regional hub for digital content: Opportunities and threats”
- Streaming media: audio, text, video etc
- gigabit solutions (Intel, Cisco and IBM) - big companies also have to collaborate
- Hollywood of
- Digital content market size = $2,000 million by 2009 (ICT minister)
- number of workers from 100,000 to 250,000 by 2009 (SIPA)
- Thailand is following the same path as Ireland - are there shortcuts?
- Korea has excellent infrastructure to become digital world power
- Key concern for competitiveness is not the brand equity or economy of scale, but it lines on human capacity, creativity and technology advancement
- time for a global competitive strategy instead of domestic rivalry
- Thai digital content business should reinforce interfirm cooperation and move along a value chain to minimize their risk hence eligible to access new source of (venture) funding
- Use Thailand “good living” to attract foreign experts
- rivalry on quality not price
- promote elearning using latest technology
- focus on differentiation, Thai style with international appeal
- enhancing IPR and strict enforcement
- re-inforce interfirm, cooperation (DC cluster, BKK SIGGRAPH)
Common interests between suppliers, key business, related & supporting industries
- market research
- package deal
- HRD - human resource development
- Financial sources - minimize risk through collaboration
Strategic initiative Supporting action
Reinforce inter firm cooperation Completion of cluster directory, establish international assoc
and cluster linkage
enhance business climate benchmarking study, improve IPS safeguards
Strengthen workforce capability virtual business incubator, global match making for high quality firms
Key success factors
- IPR protection
- early education and skill training
- access to information and advance technology e-library
- arts drive the industry
- strong government support - infrastructure, better business environment
CG and animation alone does not create much value unless combined with other products/industries
The afternoon session was closed by Araya who emphasized there was still a lot of work to be done and to ensure followup, three more seminars were planned for the rest of the year
Figure: Registration for the afternoon session
Figure: Presentation from the Chapter to Alain and Kruewal Somana
Figure: Suvicha Mingkwan’s presentation
Figure: Araya explains what her company does
One of the highlights of the delegation’s tour was the hour long meeting with His Excellency Surapong Suebwonglee, Thailand’s Minister of Information and Communication Technology. He was particularly interested in how ACM SIGGRAPH, SEAGRAPH and the Bangkok Chapter could play a role in Thailand’s ambitious plans for multimedia.
Figure: (a) Meeting with the Minister (b) Detailed discussions
Local Organisers: Askahy Darbari
Figure: (a) Kinga explains what CG activities there are in Bhutan (b) YT describes how SEAGRAPH may be able to help
Sandhya Sule, Manager, Patni Computer Systems
Vidyesh Nabar, Senior consultant
Akshay Darbari, Senior software engineer
Patni Computer Systems is 25 years old which went public a week before the delegation’s visit. It has a suite of offerings including industry and technical solutions and services. It has a world wide presence with General Electric as its largest client. Technical expertise includes:
- audio, imaging, video, automotive, home networks, mobile & wireless eg
- MPEG 2 - audio video codec library
- MPEG 2 - audio/video streaming solution
- MPEG4 - video encoder
- JPEG 2000 Vendor evaluation and Motion JPEG2000
- Image difference analyzer (for detecting damage in vehicle rental)
- IPP based player development
- semi conductor image defect classifier
- 3D viewer
A CAD/CAM group is based in Pune
- work in form of services, porting/migration development and support
- clients include Boeing, Airbus, Peugeot etc
- enhancement of various companies CAD systems
- eg Boeing for ATA compliance
Figure: Patni makes us welcome
Figure: (a) and (b) Demonstrations of the innovative work going on at Patni
In the afternoon there was a series of presentations at the Indian Insitute of Technology. Attending:
Professor Subhasis Chaudhuri, Department of Electrical Engineering, IIT
Sharat Chandran, Department of Electrical Engineering, IIT
Vinay Kulkarni, Director, Geometric Software Solutions
Venkatesh H.R., General Manager, Wipro Techmologies
Plus a number of students from IIT
Alain started off by presenting the goals of the delegation and his talk on “Current trends in Computer Graphics”. This was followed by Sharat who presented the activities of IIT:
- India has its own research conferences
- Indian Conference on vision, graphics and image processing
- started in 1995, every two years
- 170 papers submitted, 65 selected, 3 day event, 250 participants incl 50 overseas
- usually held in December
- ACM gave travel grants to strudents
- in co-operation with IAPR (International Association for Pattern Recognition)
- EE and CS depts in India support this
- 23 editions of the theory conference FSTTCS
- VLSI design conference
- M programming competition
- various other international conference
- Alternate years - National Workshop
As for the Students of IIT
- CG is not favoured by PhD students
- field needs kick start in the region
- no job potential for graduates
- many good students go to the
Faculty: Ravi Pooviah (IDC) teaches graphics/animation packages
The IIT presentation was followed by Venkatesh HR describing the activities of Wipro Techmologies:
- service provider
- no dedicated CG group
- VLSI design, mobile devices, games, simulators etc
- optimisation for cross platform support
- not continous CG work - so not good for PhD students to join
Then Dr Vinay Kulkarni presented Geometric
- Service and products, have an R&D department
- CAD/CAM and CAE
- examples of work
- orthodontic technology eg milling teeth
- collaborative design
- streaming large CAD models across the web
- motion analysis for security applications
- modelling tires so structure doesn’t affect motion
- interested in contributing in research into 3D design
- application of CG - interested in training
Figure: Alain presents ACM SIGGRAPH
Akshay got the idea of a Chapter while he was doing his degree
- taught CG at university as there was no CG available - then joined Patni to try and convince them to adopt CG
- problem in India is most companies are driven by services - R&D not done in Industry
- must include industry in Chapter in India - here individuals not focussed as not many jobs in Graphics
- NO industry members - but can include key industrial people
Big difference between work done in West and in
- research in India not in sync with industry - there is no participation in University projects
Business model in
- see the client first - not using the technology to attract clients
There is govt support, but to things like call-centres and outsourcing, not the development of new technologies
What can ACM SIGGRAPH and SEAGRAPH do?
- provide qualified opinions on CG area - white papers can be sent to Industry/Government
There already exist an Indian non-profit organisation for arrange activities for IT field, NASSCOM. This is well thought of and has a well established model. Nasscom has a very good hold with Indian industry, provides training etc. Iindustry supports NASSCOM and helps sets trends and gives vision eg what will be the Indian IT revenue, where the support will be coming from etc. However, the activities are not very focused. NASSCOM has published a report on animation in
How to form Mumbai Chapter?
- how we orientate the Chapter is important
- Spoke to a lot of industry about the delegation’s visit. Their main concern was what happens after this delegation’s visit. Need to identify key volunteers - who will take this further?
- Use Indian conference as a focus for first activity - show ET and perhaps a panel session on “CG in Indian Industry” - organised by NASSCOM
- have more interaction with Chapters around the region
Figure: The participants
Figure: Wrapping up the delegation’s visit. It was an exhausting but very successful trip. Experiences gained will provide important guidelines for future such delegations to other parts of the world.