Wednesday, May 21, 2008

e-Choupal, Transforming Agricultural Supply Chain

In setting up rural farmer-entrepreneurs with Internet access, and using modern technology to accurately weigh farmers' crops (and paying them promptly), ITC's e-Choupal system is transforming India's agricultural supply chain, reducing systemic corruption and giving farmers both better prices for their crops and a sense of dignity and confidence in being connected to the rest of the world.

No comments:

Post a Comment