TEDxHouston - Brené Brown

Dr. Brené Brown is a researcher professor at the University of Houston, Graduate College of Social Work, where she has spent the past ten years studying a concept that she calls Wholeheartedness, posing the questions: How do we engage in our lives from a place of authenticity and worthiness? How do we cultivate the courage, compassion, and connection that we need to embrace our imperfections and to recognize that we are enough -- that we are worthy of love, belonging and joy? Brené is the author of I Thought It Was Just Me (but it isn't): Telling the Truth About Perfectionism, Inadequacy, and Power (2007) and the forthcoming books, The Gifts of Imperfection (2010) and Wholehearted: Spiritual Adventures in Falling Apart, Growing Up, and Finding Joy ( 2011).

Deadly Sin: Copycat Advertising

Here's I collect a few deadly sin in Advertising, creating a copycat ads!

Focus on Benefit & Value

Focus on Benefit, not Feature

Setiap kali membuat sebuah produk atau layanan, seringkali kita terbuai untuk membuat fitur yang demikian banyaknya. Benefit apa yang didapat oleh pelanggan agar mereka menggunakan produk atau layanan Anda? Contoh sederhana, seberapa sering Anda mengenali semua fungsi di remote control atau kamera. Produk seperti iPod dan Palm mereduksi fitur sesederhana mungkin agar pelanggan fokus kepada benefit yang ditawarkannya.

Tantangan terbesar ketika membuat produk dan layanan adalah memahami kebutuhan pelanggan dan hanya berfokus kepada fitur yang memberikan benefit. Secara sederhana, kita bisa bertanya kepada orang-orang di sekitar kita untuk menggunakan produk dan layanan yang kita ciptakan. Ketika kita memberikan benefit, produk dan layanan ini memiliki value di mata pelanggan.


Value Proposition

Di dalam berinteraksi, kita memiliki value yang kita tawarkan kepada orang lain. Value bisa hadir dalam berbagai bentuk. Ini beberapa contoh value:

• investment
• skill and knowledge
• relationship and network
• product
• access to market
• media
• attraction factor
• stickiness factor
• market adoption
• intellectual property

Di luar ini masih banyak value lain yang bisa dibangun. Ada value yang tangible dan bisa dikuantifikasi, banyak pula value yang tidak terlihat dan sulit dikuantifikasi. Kacamata sebagai pekerja, pelaku bisnis dan investor memiliki cara pandang yang berbeda ketika membangun value. Seorang pekerja membangun valuenya melalui skill and knowledge untuk membentuk curriculum vitae prestasi di perusahaan. Value ini terletak di orang tersebut dan tidak bisa ditransfer kepemilikannya. Seorang pelaku bisnis membangun valuenya dengan memiliki produk/layanan, akses pasar yang pada akhirnya membentuk relationship dengan pelanggan dan tercipta brand dan trust. Value ini sebagian bisa ditransfer dan sebagian tidak. Seorang investor berkonsentrasi membangun value yang sustainable dan scalable, di mana value ini harus bisa dikuantifikasi dan ditransfer kepemilikannya.

Dalam membangun bisnis, kita perlu fokus kepada value mana yang akan dibutuhkan bisnis tersebut untuk bertahan dan menjadi besar. Ambil contoh perusahaan advertising, karena bentuknya servis, maka valuenya terletak kepada kreativitas sumber daya manusia dan hubungan kerja dengan klien. Perusahaan media, valuenya berada di konten dan akses kepada pengiklan. Perusahaan yang memproduksi konten, valuenya terletak pada kemampuan membuat konten secara konsisten dalam jumlah banyak. Perusahaan yang menjual barang, valuenya terletak kepada produk dan distribusi.

Cara paling sederhana untuk memahami value adalah kita berpikir seakan-akan mau menjual perusahaan kita, apakah ada pembeli yang tertarik. Kira-kira jika mereka tertarik, apa yang membuat mereka mau membayar mahal? Ini adalah disiplin untuk kita berfokus pada membangun value yang paling utama.

Ketika kita menghadapi persaingan di mana barang dan pasar menjadi komoditi, perhatikan value apa yang ditawarkan oleh kompetitor. Jika kita mampu memberikan atau mengombinasikan value yang lebih, kita akan mudah memenangkan persaingan tersebut.


Mitra Strategis

Ketika kita bekerja sama, kita perlu tahu value apa yang ditawarkan oleh mitra kita. Mereka yang valuenya serupa akan cenderung menimbulkan konflik, tetapi mereka yang valuenya saling melengkapi, akan membentuk kemitraan strategis yang bisa bertahan lebih lama.

Ketika kita memulai bisnis, seringkali kita membangun dengan rekan yang cukup dekat. Kesalahan terbesar di dalam bermitra ini adalah mencari rekan yang memiliki value yang serupa, sehingga di dalam perjalanan bisnis kita merasa bahwa kontribusi tidak seimbang di antara rekan kerja dan pada akhirnya, hubungan kerja ini tidak langgeng. Jika kita punya kekuatan pada pengembangan produk, cari mitra yang punya akses ke pasar. Jika kita punya akses ke pasar, cari mereka yang punya kemampuan menyediakan dana, dst. Prinsipnya, cari mitra yang melengkapi apa yang tidak kita miliki.

Di beberapa industri value ini dihasilkan terus menerus oleh waktu dan tenaga, misalnya pada bidang-bidang seperti arsitektur, lawyer, dokter, advertising, event organizer. Mereka yang memberikan kontribusi waktu dan tenaga pada akhirnya akan merasa bahwa mereka tidaklah terlalu bergantung kepada penyandang dana, sehingga hubungan mereka juga sulit untuk langgeng. Bagi investor, pola pikirnya adalah bagaimana value kontribusi waktu dan tenaga diubah valuenya ke organisasi, brand dan trust, contohnya pada industri real estate di mana broker tetap tergantung kepada brand dan database. Ketika hal ini terjadi, maka value yang tidak sustainable dari kontribusi waktu dan tenaga menjadi value yang sustainable seperti organisasi, brand dan trust.


Market Adoption

Salah satu tantangan terberat ketika membuat produk dan layanan adalah mendapatkan market adoption. Banyak produk dan layanan superior yang ternyata tidak disambut pasar secara masal. Mp3 player menjadi device para geeks sebelum Apple memperkenalkan iPod. Kejeniusan Steve Jobs bukanlah menemukan teknologi, tetapi kemampuannya membuat pasar mengadopsi perangkat konsumernya.

Ini dilakukan dengan cara menawarkan ekosistem produk dan layanan yang mudah. Tidak sekedar perangkat musik iPod yang ditawarkan, tetapi juga distribusi melalui iTunes. Kemudahan desain iPod membuat pelanggan tertarik menggunakan pertama kalinya (attraction factor), tetapi kemudahan distribusi musik digital inilah yang membuat pelanggan mengkonsumsi terus menerus (stickiness factor). Mereka yang menguasai pasar bukanlah mereka yang memiliki produk, tetapi mereka yang menguasai jalur distribusi.

Market adoption adalah salah satu value yang paling penting agar produk bisa diterima konsumen secara masal.

Build and Capture Value

Value bisa dibentuk dengan cara membangun secara bertahap. Cara organik ini bagus tetapi memakan waktu lama. Cara lain adalah kita bisa berkolaborasi untuk mengcapture value dari mitra. Ambil contoh, misalnya kita ingin mempromosikan batik Indonesia untuk berkiprah di dunia, kita bisa saja meng-hire perusahaan kelas dunia seperti Louis Vuitton untuk membuat tas batik atau desainer sekelas Oscar de La Renta untuk merancang baju yang dipromosikan di acara Oprah Winfrey misalnya. Dengan cara ini, ekuitas brand yang demikian besar dari LV, Oscar dan Oprah dengan cepat akan kita ambil.

Jika kita memiliki produk dan konten, bagaimana kita mendapatkan value distribusi dari mitra kita? Benefit dan value apa yang mereka harapkan sehingga mereka mau mendistribusikan barang kita?

Jika kita memiliki akses ke pasar, bagaimana kita bermitra dengan mereka yang memiliki produk terbaik?

Dengan selalu mempertanyakan apa yang kita miliki dan apa yang kita butuhkan, kita memiliki pemahaman untuk bermitra strategis dengan mereka yang memiliki value berbeda.

James Bond Opening Title

Best Opening Title

Jogja Hiphop Foundation, The Voice of Indonesia

In this Visibly Smart film a group of young Indonesian artists known collectively as the 'Jogja Hip Hop Foundation' presents Indonesia in a new way. Through the eyes of a young, urban, optimistic, and culturally proud music generation we see a fascinating and fresh fusion of old and new Indonesia. The JHF are inspired by and often use traditional Javanese poetry for themes and lyrics as well as traditional gamelan sound. They then mix it with modern hip hop beats, rhythms and sensibilities. The film shows how the computer helps them produce and distribute their music, videos, and related band information to their fans in Indonesia and beyond. Turn up your speakers and enjoy.

This is the second vignette done by Bubu.com, an Indonesian digital agency as part of Intel Visual Life global campaign. A humble story of Jogja Hiphop, in which they infuse the hiphop beat with Javanese poetry to communicate a true voice of Indonesian heritage. A great experience to be part of this campaign!

Steve Jobs, A Tribute

Source: Duniaku



“The world rarely sees someone who has had the profound impact Steve has had, the effects of which will be felt for many generations to come. For those of us lucky enough to get to work with him, it’s been an insanely great honor. I will miss Steve immensely.” – Bill Gates

“Steve, thank you for being a mentor and a friend. Thanks for showing that what you build can change the world. I will miss you.” – Mark Zuckerberg

“Michelle and I are saddened to learn of the passing of Steve Jobs. Steve was among the greatest of American innovators – brave enough to think differently, bold enough to believe he could change the world, and talented enough to do it.

By building one of the planet’s most successful companies from his garage, he exemplified the spirit of American ingenuity. By making computers personal and putting the internet in our pockets, he made the information revolution not only accessible, but intuitive and fun. And by turning his talents to storytelling, he has brought joy to millions of children and grownups alike. Steve was fond of saying that he lived every day like it was his last. Because he did, he transformed our lives, redefined entire industries, and achieved one of the rarest feats in human history: he changed the way each of us sees the world.

The world has lost a visionary. And there may be no greater tribute to Steve’s success than the fact that much of the world learned of his passing on a device he invented. Michelle and I send our thoughts and prayers to Steve’s wife Laurene, his family, and all those who loved him.” – President Barack Obama

“From the earliest days of Google, whenever Larry and I sought inspiration for vision and leadership, we needed to look no farther than Cupertino. Steve, your passion for excellence is felt by anyone who has ever touched an Apple product (including the macbook I am writing this on right now). And I have witnessed it in person the few times we have met. On behalf of all of us at Google and more broadly in technology, you will be missed very much. My condolences to family, friends, and colleagues at Apple.” – Sergey Brin,  Google co-founder

“I am very, very sad to hear the news about Steve. He was a great man with incredible achievements and amazing brilliance. He always seemed to be able to say in very few words what you actually should have been thinking before you thought it. His focus on the user experience above all else has always been an inspiration to me. He was very kind to reach out to me as I became CEO of Google and spend time offering his advice and knowledge even though he was not at all well. My thoughts are with his family and the whole Apple family.” – Larry Page, fellow Google co-founder

“I want to express my deepest condolences at the passing of Steve Jobs, one of the founders of our industry and a true visionary. My heart goes out to his family, everyone at Apple and everyone who has been touched by his work.” – Steve Ballmer,  Microsoft CEO

“Tonight, America lost a genius who will be remembered with Edison and Einstein, and whose ideas will shape the world for generations to come. Again and again over the last four decades, Steve Jobs saw the future and brought it to life long before most people could even see the horizon. And Steve’s passionate belief in the power of technology to transform the way we live brought us more than smart phones and iPads: it brought knowledge and power that is reshaping the face of civilization. In New York City’s government, everyone from street construction inspectors to NYPD detectives have harnessed Apple’s products to do their jobs more efficiently and intuitively. Tonight our City – a city that has always had such respect and admiration for creative genius – joins with people around the planet in remembering a great man and keeping Laurene and the rest of the Jobs family in our thoughts and prayers.” – Michael Bloomberg, Mayor of New York City

“Today the world lost a visionary leader, the technology industry lost an iconic legend and I lost a friend and fellow founder. The legacy of Steve Jobs will be remembered for generations to come. My thoughts and prayers go out to his family and to the Apple team.’ - Michael Dell, Dell founder

My condolences to Steve Jobs family and friends. We’ve lost a unique tech pioneer and auteur who knew how to make amazingly great products. – Paul Allen, Microsoft co-founder

 “No words can adequately express our sadness at Steve’s death or our gratitude for the opportunity to work with him. We will honor his memory by dedicating ourselves to continuing the work he loved so much.” — Tim Cook, CEO of Apple

“Samsung Electronics is saddened to hear of Chairman Steve Jobs’ passing and would like to extend our deepest condolences.

Chairman Steve Jobs introduced numerous revolutionary changes to the information technology industry and was a great entrepreneur.

His innovative spirit and remarkable accomplishments will forever be remembered by people around the world. We would like to again express our sincerest condolences to Mr. Jobs’ family and his colleagues.” – Choi Gee-sung, Samsung CEO

“Steve Jobs was a great visionary and respected competitor. Our deepest condolences to his family and to all of the employees of Apple.” – Research In Motion

Steve Jobs is the most successful CEO in the U.S. of the last 25 years. He uniquely combined an artists touch and an engineers vision to build an extraordinary company… one of the greatest American leaders in history. – Eric Schmidt, Google chairman

“Steve was my hero growing up. He not only gave me a lot of personal advice and encouragement, he showed all of us how innovation can change lives. I will miss him dearly, as will the world.” — Jerry Yang, former CEO Yahoo!

“Steve was such an ‘original,’ with a thoroughly creative, imaginative mind that defined an era. Despite all he accomplished, it feels like he was just getting started. With his passing the world has lost a rare original, Disney has lost a member of our family, and I have lost a great friend.” — Bob Iger, CEO of Disney

 “Steve Jobs was an iconic entrepreneur and businessman whose impact on technology was felt beyond Silicon Valley. He will be remembered for the innovation he brought to market and the inspiration he brought to the world.” — Meg Whitman, President and CEO, HP

“Steve Jobs was an extraordinary visionary, our very dear friend and the guiding light of the Pixar family. He saw the potential of what Pixar could be before the rest of us, and beyond what anyone ever imagined. Steve took a chance on us and believed in our crazy dream of making computer animated films; the one thing he always said was to simply ‘make it great.’ He is why Pixar turned out the way we did and his strength, integrity and love of life has made us all better people. He will forever be a part of Pixar’s DNA. Our hearts go out to his wife Laurene and their children during this incredibly difficult time.” — John Lasseter, Chief Creative Officer, and Ed Catmull, President, Walt Disney and Pixar Animation Studios

Today the world lost one of its greatest innovators and visionaries with the passing of Steve Jobs. His achievements are unmatched in our time. We admired his spirit, his creativity and his passion. He not only changed the technology industry, he changed the world and made it better.

While we will all feel this enormous loss, I am confident that this industry will take to heart the lessons Steve taught us about innovation. Steve led this industry like a beacon for the past decade. As a competitor, he helped ensure all of us pushed even harder, and I am confident his legacy will continue to energize the industry for many years to come.

His spirit will carry on, and it will inspire all of us to achieve more. We would like to express the sympathy of all 27,000 Lenovo employees worldwide to his family and friends, and we joining the world in mourning his passing and celebrating his life. – Yuanqing Yuan, Lenovo CEO