Thursday, September 15, 2011
Batik Fractal, an Inspiration from Indonesia
In this Visibly Smart film, contemporary Indonesia is revealed through the eyes of batik fabric and clothing designer, Nancy Margried. Batik is a fabric dyeing and printing method dating back as far as the 6th century and remains a treasured cultural symbol of Indonesia. UNESCO designated Indonesian batik as a Masterpiece of Oral and Intangible Heritage of Humanity in 2009. Nancy's Bandung-based design atelier, Batik Fractal, is reinventing batik design with 3D modeling software her team created while maintaining much of the traditional production process. The film illustrates how everyday people can realize their creative ambitions while remaining true to their culture through the use of technology.
Bubu.com, an Indonesian digital agency was appointed to adapt this Visual Life global campaign and find the Indonesian heroes that reflect the marriage between inspiration of culture and technology. We believe that batik, our true heritage and culture, should be portrayed in this vignette. Collaborating with Nancy Margried as the creator of Batik Fractal, the story of Indonesian inspiration and craftsmanship translated into this beautiful story. The vignette is brilliantly shot and executed by an Amsterdam production house and I am honored to be part of this story creation. Intel is truly a great client to work with, that enabled the Indonesian inspiration to be told and shared.